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4:27 pm

Seamless +: Back and Better than Ever

To all our full-busted beauties out there — we feel your pain. Here's the thing. Having fuller, larger breasts is a wonderful thing — we love boobs in all shapes and sizes, including yours. We love the stunning femininity of a fuller silhouette. Many of us here at True fall into the full-busted category. Which is all the more reason that we get it – having fuller breasts can be tough. Shirts don't fit right. Plunging necklines are always a question. And our bras stretch out just a little more quickly than our shallow-cupped sisters.

Which is why we wanted to dedicate all of our resources to designing the very best bra for fuller breasts — one that will support without being bulky, and fit without losing its shape. We banished the possibility of straps digging in, and wires rubbing your rib cage the wrong way. And we tested our designs time and time again to ensure that we weren't missing any little detail.

seamless+The result? Seamless +. This is, officially, the most comfortable bra we've ever made. Features of this beauty include a front closure with adjustable, extra-wide straps (available also as a Racerback with wide criss-cross straps); contour cups for coverage and shape; plus fabric that won't stretch out.

What's more, we've gone ahead and created an even better 2.0 version after receiving valuable feedback from True&Co. customers. We released a limited number of our Seamless + bra back in May with the hopes of improving even more upon our original design. And we did. Some of our most important changes were adding a little bit of stretch to the bra to prevent it from being too snug, ensuring that the front, center clasp lies flat and straight, and improving the contour cups for an even better fit.

Our hope is that this seamless, smooth bra, designed to fit with real-deal data from you, will become your everyday, essential t-shirt bra. And hey, if it helps you flaunt your gorgeous, full breasts with more confidence and comfort, we consider our mission accomplished.

10:13 am

New Neutrals

It's official: September has arrived, and with it, full permission to go on a fall wardrobe-inspired shopping spree. Sure, it may still be 80 degrees in the shade out there, but sweater weather will be here before you know it, and we'd be remiss to not have plenty of great-looking fall staples.

That includes some of our favorite lingerie pieces in subtle, sophisticated shades — the New Neutrals, if you will. We love busting out the bold, bright shades for the dog days of summer; fall calls for something a little softer, a little more classic.

IMG_0323That's why we're excited to share that some of our best-selling bras are now available in sweet, versatile Dulce, and ever-classic black. Specifically, stock up on new shades of wardrobe staples like our award-winning Multi-Way strapless, our ultra comfy Convertible Wirefree, and our beloved Bralette, all from our essentials collection. Of course, sweater weather calls for just the right Pushup bra, too — we've got you covered, with ours available in Dulce, black, and nude.

IMG_0312Come at us, fall — we're ready and waiting.

Check out more of our very favorite bras and panties in beautiful neutral shades here

10:13 am

Revamping for Fall

As summer comes to an end, we're readying ourselves to say a bittersweet farewell to long days, warm nights, and gloriously slow hours lazing in the golden afternoon (with a glass of rose in hand). It's a little hard to let go... but there's no denying the electricity in the air that harkens fall's arrival.

Maybe it's those memories of heading back to school, but in some ways, fall feels like as much of a fresh start as January 1. And why not? With the lifting of the summer haze, now feels like the perfect time to reset and revamp — everything from getting reinvigorated about a major goal at work to finally cleaning out your closet (all the more room for some new fall essentials!).

Naturally, we think that every good life recharge deserves some fresh, new lingerie. But before you take the plunge with a bevy of bra purchases, it's worth tackling the hydra's nest that is your lingerie drawer. We get it – our bras get tangled and cluttered beyond belief. So, in the spirit of fall and fresh starts, we've put together our top 5 tips for getting your lingerie drawer under control. Come at us, September!

falldrawer1. Empty that big mess out. The best way to clean a mess is to make an even bigger one — pull everything out of your lingerie drawer and start sorting (now is also a great time to get rid of those bras that are past their prime, or donate them to a good cause).

2. Separate your bras by style, color, or occasion. Do you think of your bras in terms of their style (t-shirt, racerback, push-up)? Do you pick a bra with color on the mind? Or, are your bras divided into categories like “everyday,” “date night,” “weekend?” Figure out a system that makes sense to you, and organize your bras in piles accordingly.

3. Assess your space. Have enough for drawers that can be dedicated to bras, undies, and loungewear alone? Great! If things are a little more cramped, consider drawer organizers to keep your sections separate. Keep “related” items together, that way you don’t have to throw everything together in the quest for that one bra you just can’t find.

4. “Spoon” your bras. Bras are made for spooning — cute, right? It also makes storing them in a space-efficient way much easier. Fold the bras in half, tuck the straps in, and line the cups together. This will allow you to “flip” through them without taking your drawer apart, and easily put bras away, too.

5. Keep one-off bras separate. Have a bra that you acquired, and only wear, with one specific dress or shirt? Keep it with that item of clothing. In addition to freeing up space in your all-purpose lingerie wardrobe, you’ll always be able to find it when you’re wearing that outfit.

5:44 pm

What We're Eyeing This Month: August

When it comes to taste, we've got one word for yours — impeccable. No one understands your personal style quite like, well, you, so naturally, we want to know which pieces you love best. Still, even the most fabulous of fashionistas can use some expert advice from time to time. Introducing "What We're Eyeing This Month," a roundup of this month's top picks from our fabulous team of True&Co. stylists. Here's what we're loving this month.

A retro argyle pattern and a lovely shade of light purple? We're obsessed with the Elizabeth bra, a gorgeous balconette bra, brand new from Felina. Even better, it has the same great fit as Felina's Marielle.

endlesssummerblogLooking to show off your summer tan? Heidi Klum's Sun Kissed bra, a True Approved pick, will do the trick nicely; the bright color and playful pattern will look lovely on your bronzed bod. Even better — you can get panties and a garter belt to match.

malibublueblogSpeaking of bold, bright colors, there's no time like the late-summer present to rock your rainbow-hued bras. We're loving everything and anything in ocean-inspired Malibu Blue, particularly the Mesh T-Back Racerback. Layer it while CHRLDR's aptly named Irresistible tee; summer days, come at us.

Of course, summer vibes don't prevent us from falling hard for timeless, classically-inspired lingerie pieces, too. The Delano racerback from our Bezier line is all smooth lift and butterfly lace — it's hard to go wrong with classic black, but we love Delano in a delicate shade of Dulce. It's great for showcasing that summer tan, and pairing with your winter whites.

11:41 am

Have a Neverending Summer

Is it seriously August already? This summer is flying by far too quickly for our taste, not least as it's been filled with good times, great friends, and a whole lot of adventures. So we're not giving into fall without a fight. We declare that now is the time to bring your summer extension efforts, in the interest of keeping the warm weather revelry (and the accompanying summer spirit) going for as long as possible.

IMG_0178Meet the Neverending Summer. Whether you chase it down by embarking on an around-the-world surf quest (nice work if you can get it) or simply by sprucing up your year-round wardrobe with bright and vibrant hues, there are all kinds of ways to keep that summer spirit all the way through September... and maybe even into January.

Make time for summer-style relaxation. Maybe the heat slows us down, but for some reason, we're better at taking a step back and giving ourselves license to mellow out more during summer months. Whether it's nightly sunset drinks or a post-work bike ride to the beach, we love the moments when we just sit, take in our surroundings, and reflect. Come fall, we're going to try to maintain a daily relaxation ritual... even when the sun starts setting a little earlier.

IMG_0153Keep your bright-hued wardrobe going. Just say no to a fall and winter wardrobe of black, grey, and brown. Your tropical-hued summer tops and accessories don't need to be relegated to your storage closet just because the days have started to cool down. Why not rock a fluorescent summer tank with jeans, boots, and a cardigan? Or, amp up your winter greys and whites with a pop of colorful lingerie — we’ll have plenty of options coming in this month (stay tuned!). To kick it off, our Mesh T-Back Racerback is now available in rocking Malibu Blue and will do the trick nicely. After all, grey skies are all the more reason to shine a little sartorial brightness.

Start planning your fall and winter getaways. Just because summer vacation has come to an end doesn't mean your adventures need to stop. Get excited for the cooler months by planning weekend jaunts to wineries or the mountains, getaways to visit friends in other cities, or even a far-flung beach vacation when things start to get really chilly. After all, how can summer ever end when you've got a sunny getaway on the horizon?


4:27 pm

Summer Bra Care

Bear with us: we’re going to get a little personal. These hot summer days are giving us one hell of a summer glow, the kind that, if we’re being honest, is called sweat. It’s inevitable that things get a little steamy in these mid-summer months, and with August here, we’re getting ready to tackle something we’ve been neglecting: taking care of our bras.

IMG_9935Hear us out. Summer heat equals that pesky under-boob sweat, which means that your bras need to be washed even more often than usual. Don’t panic. With our quick tips on how to best take care of your bra; your lingerie wardrobe will be feeling super fresh in no time. Even better, you’ll have the secret weapons you need to make your bra last longer. Here’s how to dominate summer “glow:”

Hand Washing is Best, But the Gentle Cycle Will Do. Ah, the dreaded hand washing rule. It definitely is best for your bras (and really, doesn’t take more than a few minutes), but if you have a gentle cycle on your washer, that should work as well. The key is putting as little stress on your bras as possible — this is especially important in summer months when you’re likely washing your bras more than usual. Keep in mind your regular laundry rules — separate lights and darks, don’t use hot water, and always hook those babies up before putting them in the machine.

IMG_9938Sometimes, Special Supplies Are Worth It. Things worth investing in for your bra care routine: special, gentle detergent, which helps your elastic and fabrics last longer; and a lingerie bag, which keeps your bras from twisting, catching, and stretching on other laundry items. Think of it this way — a small investment will help your bigger bra purchases last even longer.

Hang Dry. An easy one! Just say no to the dryer – hang your bras out to dry, and don’t be afraid to get creative! On your shower, on doorknobs, on a hanger — with pretty enough bras, it may as well be an avant garde form of interior design.

Know When to Let Go. Sometimes, the most important part of bra maintenance is knowing when it’s time to say goodbye… specifically, when it’s time for a new bra. Stretched-out straps, loose bands, and collapsing cups are all indicative that it’s time for this particular piece to retire. In other words, your bra should not look like the next load of laundry will full-on destroy it.

2:22 pm

Something Special for Your Lingerie Drawer

We talk a lot about our creative process and inspirations here at True&Co. Everything from classic summer styles to self-confident, empowered women we admire influence how we design our bras, undies, and loungewear. But it’s not all big picture thinking. We’re majorly inspired by other lingerie designers and brands, particularly those that have a recognizable style and clear-cut ethos.

Because we love the work that these designers are doing, we want to make a point to share them with you, our lovely True&Co. community. Meet True Approved: a carefully curated selection of pieces and brands that we love. Think high-end, special occasion bras and garter belts; sassy, silky loungewear; and peek-a-boo bras that are just risky enough. True Approved products range from established boutique brands to amazing, up-and-coming designers from around the world.

We’ll be sharing our top True Approved picks with you every month, in the hopes that you’ll find a piece or three that you love just as much as we do. This month, for example, we’re obsessed with this Petunia bra from Else Lingerie. The longline silhouette, dreamy pattern, and antique rose-colored mesh lace is pure summer romance. Or, this dead sexy A Corps Perdu bralette from Heidi Klum Intimates, complete with partial underwire (for lift and support) and sheer, barely-there black lace cups.

We’ve been eyeing some seriously sweet loungewear goodies, too. Like this beyond-soft Très Bien graphic tee from CHRLDR — you can dress it up with skinny jeans and heels, or throw it over your bikini en route to the beach. Better yet, pair it with these fabulous floral Satin Lounge Short from Private Arts for a oh-so-chic loungewear combo you'll want to live in.

It’s worth noting that we have extremely limited quantities of our True Approved picks, so if you love something, don’t let it get away! If you missed a piece this time around, make sure to check your inbox and our New Arrivals collection for our freshest True Approved picks. And, of course, we want to hear from you: tweet us what products you’re loving the most @trueandcompany and Instagram your favorites @trueandco (don't forget to hashtag #trueandco)!

3:05 pm

Planning A Getaway

Real talk: summertime gets our travel bug going in the worst way. Alright, if we’re really being honest, we’ve always got a hint of the travel bug — and with so many marvelous places to explore in this big, wide world of ours, we’re resigned to remaining in something of a constant state of wanderlust.

But there is something about summer that gets us more motivated to start seriously planning adventures, whether they’re long-weekend getaways or epic journeys in the months to come. The best part? It seems that there’s a destination for every inclination — whether you’re feeling a glamorous urban getaway, an otherworldly trek in the far corners of the globe, or total relaxation on a picture-perfect beach. So pack your bags and read our top tips for planning a trip to remember.

suitcasesavvyKnow what you want out of your trip. This is our essential starting place — deciding what kind of trip we want to take. Do we want to push our limits and get out of our comfort zone? Indulge in five-star food and glamorous hotels? Do nothing but read on the beach with an icy cocktail in hand? There is no wrong answer here, but make sure you’re planning the trip that YOU want. There’s nothing worse than finding yourself bored on a beach when you’d rather be museum hopping, or navigating your way through a Southeast Asian city when all you want are the comforts of a resort. Looking for inspiration? We like sites like Zicasso (for curated luxury travel), Bon Appétit City Guides (for culinary wanderings), and even Airbnb to give us ideas on where to go.

Get tips from locals. It’s a great big world out there, rich for exploring… but the world has gotten decidedly smaller these days. Heading to the Riviera? We bet your college roommate’s cousin’s business associate has spent summers there since she was a child and knows the very best spots for beachside champagne. Trekking through Laos? Your brother’s Little League teammate just finished a stint in the Peace Corps there. Reach out to your larger network, and take advantage of any and all tips from your friends of friends (of friends) who live in your destination, or have spent ample time there. Alternatively, you can go straight to the source – EatWith offers meals from skilled professional and amateur chefs in homes, with locations around the world.

Seek out local blogs and apps for even more recs. If we can’t find a resident to show us around, we like seeking out publications and apps dedicated to our destination of choice. Le Fooding, the guide to all things hip in France, has an English language app that’s great for restaurant and hotel recommendations. Culinary Backstreets has become our bible when eating in Turkey, Barcelona, and beyond. Even better — these apps are location-based, and tend to work without wifi.

Go for printed guide book. We do the vast majority of our travel planning online. But there’s something about a physical guidebook — being able to flip through and mark things we’re excited about, coming across new neighborhoods and destinations that we hadn’t even considered, even reading it on the plane when electronic devices are a no go — that just can’t be replaced. We’re all about go-to guidebooks like Lonely Planet and Fodor’s, but love more off-the-map ones, too — Louis Vuitton has a darling series of city guides and, while they aren’t comprehensive, their approach is beyond charming (and their picks are top notch, too).

Don’t overplan. For all of our tips and advice, our biggest one is NOT to bog your travel plans down with, well, too many plans. Allowing room for spontaneity can allow for the most memorable, and wonderful, parts of your travel experiences — stumbling into a nondescript enoteca in the Italian countryside; happening upon a hidden beach in Thailand; finding your new favorite coffee shop in Auckland. Give yourself time to breathe, to soak in your surroundings, and to really explore a bit… even if exploring means trying a new drink at the poolside bar.

1:52 pm

The Dresses of Summer

What’s your favorite thing about summer? Is it the longer nights, the beach days, the feeling of summer vacation that never quite disappears? We’re going to go ahead and say all of the above… provided they allow us to bust out our favorite warm weather frocks that have been sorely neglected all winter long. That’s the thing about summer — it makes you want to show a little leg, slip into something a little more comfortable, and pair it all with a fabulous pair of sunglasses or some strappy open-toed heels.

Naturally, every great dress deserves a fitting bra to go with it. Here are our picks for must-have bras to go with our favorite summer styles.

The Low-Back (or Backless!) Maxi. There’s nothing like a good maxi dress — comfortable, flattering, and versatile, it works just as well for a day in wine country as a night out on a Brooklyn rooftop. This year, we’re loving styles that show off your tan lines… on your back, that is. While these dresses are great excuses to go braless (we dig), they’re an equally great vehicle for showing off the lovely backs of some of your more detailed bras. We love the Delano Racerback bra, for its gorgeous lace details; it’s far too pretty to cover up (a true summer sentiment). Going for a classic, racerback maxi look instead of going fully bare? The Mesh T-Back Racerback bra will slip easily underneath.


The Strapless. We’re renewing our love with strapless sundresses this summer — pair it with a snazzy hat and a pair of espadrilles and you’ve got a look that’s part vintage Hollywood, part French Riviera, and all kinds of fabulous. Of course, the one downside of the strapless dress is the strapless bra that has to go with it. Until now! The Multi-Way Strapless bra will fit you (and your look) like a glove, preventing the oh-so-fun dress hike up.


The T-Shirt. There’s nothing quite like the classic cool of a good t-shirt dress. Wear it in solids or nautical stripes, and you’ll be as classy as you are comfortable. The same rule applies to the dress as to the shirt — a good t-shirt bra goes a long way. We love the Christy bra and the Riverside bra — you can count on them for smooth lines and comfortable support. Plus, you can wear it in our sweet new shade of Dulce — a lovely new neutral for this versatile style.


The Free and Flowy. Summer’s the perfect time to break out your lightweight, barely-there fabrics, particularly when they come in breezy summer dress-form. We love a good gauzy, flowy dress that just begs for a beachside sunset — florals are fabulous with this kind of silhouette, as is clean, classic white (all the better to show off your summer tan!). Pair this free and easy look with a plunge bra, like our beloved Verdi; it will bolster the dress’s silhouette while still maintaining its light as air look.

The Skirt and a Crop Top. It’s not exactly a dress… but we cannot get enough of this summer’s ‘90s throwback to the high-waisted skirt and crop top. We’ve found that a balconette bra gives your crop top just the right kind of lift and shape — try the sweet and sassy Gray Dot Felina Balconette from Marielle for a look that’s stylishly vintage in more ways than one.

11:05 am

Hosting A Summer Soirée

Happy Fourth of July Weekend, gorgeous summer girls! We’re not sure about you, but we have a feeling this Independence Day is going to be the best one yet — in addition to feeling a little extra patriotic this week, the holiday falls on a Saturday, and our summer tans have finally started to stick. The stars (and stripes) truly have aligned, haven’t they?

Which is all the more reason to start planning a patriotic barbecue, a dinner party under the stars, or even a good old fashioned dance party. Whether it’s holiday specific or just in the general spirit of summer celebrations, we are in full support of any and all excuses to throw a good party. Here are our top four tips for throwing a successful summer bash, directly inspired by the way we approach designing and creating beautiful lingerie. You’d be amazed at how much the two have in common — the best ones have you looking and feeling great, while giving you a little boost, too. And, most important, the best parties that we’ve thrown feel truly personal — everything from the food, to the music, to the theme (if there is one) feels true to us, while comfortably fitting our friends and loved ones, too. Here’s how to throw a successful and memorable summer bash:

IMG_8611Pay Attention to the Little Details

You know that old school saying, “The devil is in the details?” We think the best things in life can be found, and hidden, in the little details that rarely go unappreciated. Instead of simply stocking your home bar, why not create a party-friendly punch loaded with summer fruit (most can be made booze-free if you'd like to give your guests the option of spiking it themselves)? Setting out pitchers of cold water? Lace one with slices of cucumber and mint, another with fresh slices of citrus. Instead of throwing on your go-to Pandora station, try curating a playlist with your (and your friends’!) favorite tunes. They’ll appreciate the effort and, after a few glasses of your delicious punch, can be counted on to start the dance party.

IMG_8614Make it Comfortable

Parties have an energy all their own, but whether you’re throwing a rager or a mellow afternoon hang, no one wants to be standing the whole time. Make sure you have enough places to sit, and areas that can easily be transformed for lounging. Big, colorful cushions are great for this, as are park blankets, beach towels, and easily washable fabrics and throws. In addition to giving your guests space to relax, this indoor-outdoor friendly setup can help transform your space into a bohemian, bedouin-like atmosphere.


Make it Beautiful

Speaking of… a few decorative touches can go a long way to making your party one to remember. String twinkling lights inside and out and set out candles for when the sun goes down. Picking up snacks or food supplies? Grab a couple of bouquets of flowers to set on the bar, a table, or even in the kitchen. We know that in the frenzy of party planning, sometimes, just cleaning our apartment feels like a big enough challenge. Adding decorative goals will not only lend purpose to your cleaning, it’s way more fun than reminding yourself to vacuum before your guests arrive.

Don’t Be Afraid to Let Things Get a Little Wild

No matter what you do, never forget that this is a party we’re talking about. Don’t get too wrapped up in the planning to have yourself a good old time! And, don’t be afraid to let things go in a different direction than you’d originally imagined. Find yourself judging an impromptu cocktail creating contest? Start handing out scorecards. Low on drinks? Run to the corner store for some bottles of cheap, cold bubbly, and pop the corks ceremoniously when you return. Stumble in on a game of strip poker? Join in! We’re kind of kidding, but you get the gist — as long as you’re having a blast, it’s a pretty safe assumption that the party you’ve thrown is a fantastic one.