Posts

6:33 pm

True Originals

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We get our inspiration from all kinds of places here at True&Co. Fashion trends both current and vintage; gorgeous design examples; the power of science and data; the beauties of the natural world; even other brands. But our most important, influential, and powerful inspiration source comes from somewhere else: you.

Yes, you — your specific shape, your particular shape, your unique loveliness that makes you you. We draw inspiration from the bras you love and the ones you return; from the information you share with us in our Fit Quiz; and from the ever-growing rainbow of the TrueSpectrum.

We use this inspiration (and information) from you and one million plus others in building out your personal shop, designing and redesigning our site, and sourcing products for your wearing pleasure. But since True began, we’ve focused our energies, and your feedback, in one area most intensely — the lingerie and loungewear lines that we create, and designs we fine-tune to fit you perfectly.

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Those lines — She Walks in Beauty (+ Light) and Uniform — have always been available on True, and in your Personal Shop. But now, you’ll notice that we’re giving these products a special designation with the True Original Badge, signifying products that are made by us, just for you.

True&Co. Original means that these are items that are designed for both beauty and comfort. They’re intelligent pieces, informed by data and design — they’re tailored with you in mind, and are meant to fit your specific size and shape. This is lingerie for the women we love, the women we admire, and the women we really are. True&Co. Originals are unique, diverse, and multifaceted — we hope that True&Co. Originals will be worthy of you and the other million-plus women whom we’ve encountered (not the other way around).

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And, we’ll be expanding our True&Co. Original offerings this fall so that you really will have lingerie and lounge options for every occasion. We think of Uniform as our everyday go-to — a comfortable, classic, and lovely “second skin” brand of underthings. She Walks in Beauty (+ Light) has always meant to evoke your mystery, power, and beauty — we’ll be taking that to a new level with gorgeous new shades and textures. Finally, look out for a whole new line of sexy, classic staples — sure to become new favorites in your lingerie collection.

We can’t wait to share all of this and more with you in the upcoming months. And we want to thank you, for inspiring us to create better and better things just for you.

Let us know what you think about True&Co. Originals and tell us what makes you True Original Woman on Facebook and Twitter.

1:16 pm

One in Vermillion

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Introducing the TrueSpectrum Series, where we share our top picks for all of the colors on our TrueSpectrum rainbow of shapes and sizes. Want to know your color? Take the TrueSpectrum fit quiz here! And stay tuned for more Color Profiles.

Va-va-vermillion! That’s right, bodacious babes, today’s entry in the TrueSpectrum Series is all about you and your gorgeous curves. First, some stats for you — 19% of women are shaped like you. Meaning? 19% of you lovely ladies have gorgeously full breasts that sit a little below center on your chest. Big or small, you’ve got the kind of shape that is enviably versatile — you can be demure, if you so desire, but when you want to show it off, girl, you knock ‘em out of the park.

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Full and low is a winning combination, and we’ve noticed one major request from most of our Vermillion girls: lift. You want support, and that doesn’t necessarily mean “breasts-up-to-your-chin” push-up kind of support (though there’s definitely a time and a place for that, too!).

We like to start with the bra basics, and for comfortable, everyday support, we love the Contour bra from our Uniform line. A smooth line, nice lift, and versatile neutral palate make this a bra you’ll want to wear every day. Feel too full for an unlined bra? Think again with this Unlined Triangle bra, specifically designed for fuller shapes like you. The soft fabric is dreamy, and you’ll be shocked just how well supported this breathable bra can be. Finally, we can’t stop talking about the Brallelujah Racerback bra from Spanx, one of our grab-and-go favorites. Smooth lines are again the name of the game here, plus a comfy racerback shape that will pair well with stylish dresses and sporty tops alike.

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What else? When we’re feeling lace, we’re obsessed with Montelle’s lacy bras, with sexy little numbers like this one with a balconette shape and gorgeous detailing. If you love lace but hate wires, Eberjay has gorgeous bralette options with comfy wirefree structures. And for those days that call for a pushup bra? Across the Universe from She Walks in Beauty (+ Light) gives your girls a little extra oomph, with sophisticated striped detailing and a sleek, smooth cup to boot.

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Want to see more fab picks for Vermillions? Take our fit quiz here, if you haven’t, and check out the gorgeous goods in your Personal Shop.

10:59 am

Out with the Old, In with the True

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There’s something we love about September. There’s an energy in the air, a feeling of newness — that “back to school” excitement totally applies, even if you’re just heading back into the office. And while spring may have the rep for starting fresh and epic clean-outs, we think fall is a great time to clean out your closet, update your wardrobe, and strut into the new season feeling fab (and no, you’re never too old for a little back-to-school shopping!).

Of course, we think that your lingerie drawer should get in on the fun, too. But before you start buying all sorts of lovely new bras and panties, take a look at what you’ve got, and figure out which bras it’s definitely time to replace. And by replace, we mean toss the old and in with the properly fitting new (speaking of properly fitting, have you taken the Fit Quiz yet? Consider this your True-approved homework! Way easier than school.).

stock up for fall blog 3We get it — it’s tough to throw out a bra, especially one that you love. And because you love it, it’s probably worn out even more quickly than you’d like to admit. We’re here to help you find your new lingerie fave, and to help you figure out when it’s time to say goodbye. Here are some key signs that it’s time for a major bra replacement:

  • You’re using the last hook, and the band is still loose and sliding around.
  • Your straps are fully tightened, but continue to slip off your shoulders.
  • When the cups (if they’re molded) aren’t quite as well shaped as before.

stock up for fall blogThe general rule of thumb for bra longevity is 6 months to a year — your timeline will be shorter if you wear that bad boy everyday, and longer if you only bust it out for special occasions (you probably don’t need to replace those delicious lace numbers all that often, but that’s no reason not to be on the hunt for more!). If you have a bigger chest, you’ll be putting your bra to work a little harder. And if you’re throwing your bras in the wash or even the (gasp!) dryer, you’ll be wearing them out even more quickly (happens to the best of us…).

Some other obvious signs that it’s time to go:

  • The wire’s poking out (plus, that just hurts!).
  • Your girls aren’t being held up as they should be.
  • It’s stained, or dirty, or ripped… you get it!

We promise, you will find a bra you love just as much that fits just as well, or better. And with room in the lingerie drawer comes all kinds of room for some lovely new underthings.

Speaking of bras that fit… take our Fit Quiz and find your TrueSpectrum color! We’ll tailor pick bras that are right for your shape and size.

5:46 pm

Multi-Pack Giveaway!

multi pack giveawayTo celebrate Fall, we invite you bid adieu to the old and say “Hello!” to the new! Stock up on discounted double deals of our most comfortable, breathable bras and bralettes and replenish your bra collection for Fall! Show us what you love about Fall for a chance to win a True&Co. exclusive multi-pack!

Enter on Facebook, Instagram and Pinterest to increase your chances of winning!

Below are the Sweepstakes terms and conditions as well as instructions.

NO PURCHASE IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

Please read these rules before entering True&Co. The More the Merrier 2014 Giveaway (the “Sweepstakes”). You agree that, by entering this Sweepstakes, you will be bound by these Official Sweepstakes Rules (the “Rules”) and you acknowledge that you satisfy all Sweepstakes eligibility requirements.

Eligibility: This Sweepstakes is limited to legal residents of the fifty (50) United States of America, the District of Colombia, and all other US territories, commonwealths and possessions, including Puerto Rico). Entrants must be at least 18 years of age and cannot be employed by True&Co. nor can they be employed by any companies or agencies directly connected with the creation and administration of this Sweepstakes, or be a household member or immediate family member of the aforementioned employees. This Sweepstakes is subject to all applicable laws and regulations and is void where prohibited by law.

Sponsor: This Sweepstakes is sponsored by True&Co (the “Sponsor”). True&Co. is located at 576 Natoma St, San Francisco, CA 94103 U.S.A.

Timing: The Sweepstakes will run from 6:00pm PST on September 4th, 2014 to 11:59pm PST on September 11th, 2014 (the “Sweepstakes Period”). True&Co computers are the official time keeping device for the Sweepstakes.

How to Enter. To enter on Facebook, visithttps://www.facebook.com/trueandco, like theTrue&Co. page, comment, and nominate a friend to enter the contest by tagging her in your comment. To enter on Pinterest, visithttp://www.pinterest.com/, followTrue&Co. on Pinterest, create a board titled “Stock up with True,” pin at least five (5) True&Co. products, and pin our contest graphic. To enter on Instagram, visit ourInstagram page (@trueandcompany), followTrue&Co. on Instagram, post a photo, and nominate a friend to enter the contest by tagging her in your caption. You must include the hashtag #StockupwithTrue in your caption and tag @trueandcompany in your photo to qualify to win. You may enter once (1) on Facebook, once (1) on Pinterest, and once (1) on Instagram but do not need to enter on all three (3) platforms to qualify to win. Enter once on all three channels (Facebook, Pinterest, and Instagram) to increase your chances of winning. There will be five winners at the end of the contest period unless otherwise indicated. By entering the contest, you agree to the Official Rules & Privacy Policy. Limited to one (1) entry per person of one individual per social media platform (Facebook, Instagram, and Pinterest). Any attempt by any entrant to obtain more than the stated number of plays by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant’s plays and that entrant may be disqualified. In the event of a dispute as to any registration or play, the authorized account holder of the email address used to register will be deemed to be the entrant.

  1. Five (5) random people will be chosen on September 11th, 2014 to receive the stated prize. The expiration dates of each prize will be communicated directly to the winner. Prizes cannot be transferred, assigned, or redeemed for their cash value. All prizes will be awarded “AS IS” and “WITHOUT WARRANTY OF ANY KIND,” express or implied (including, without limitation, any implied warranty of merchantability or fitness for a particular purpose).

Prize Drawing for Participants. The Prize Winner will be selected at random and notified via Facebook announcement. At or around 12:00pm PST on September 12th, 2014, a comment will be posted on the entree post announcing the winner. If a potential winner does not respond within thirty (30) days of being contacted or refuses to sign and return the Affidavit of Eligibility and Liability/Publicity Release, the potential winner forfeits the prize. If a prize in the form of merchandise is not available at the time of potential winner redemption, True&Co. reserves the right to offer a different prize of equal or higher value. All prizes will be fulfilled within 30 days after the conclusion of the Sweepstakes. For more information on the specific drawing and randomization procedures, please send an express written request to: True&Co, Attn: The More the Merrier 2014 Giveaway, 576 Natoma St, San Francisco, CA 94103 U.S.A.

Odds of Winning. Odds of winning a prize depend on the number of eligible entries received at the end of the Sweepstakes Period.

  1. Except where prohibited, participation in the Sweepstakes constitutes each entrant’s consent to Sponsor’s use of entrant’s name for promotional purposes in any media, worldwide, without further payment or consideration.
  2. Sponsor assume no responsibility for: (1) technical delays or failures of any kind, (2) unauthorized human intervention during any part of the Sweepstakes, (3) technical or human error during the administration or processing of the Sweepstakes, or (4) any loss, injury, or damage caused, whether directly or indirectly, in whole or in part, from downloading data or otherwise participating in the Sweepstakes. By entering into this Sweepstakes, entrants agree to release and hold harmless the Sponsor, and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies and each of their respective parent companies and each company’s officers, directors, employees and agents from and against any claim or cause of action, including, but not limited to, damage to or loss of property, arising out of participation in the Sweepstakes or receipt or use or misuse of any prize.

Additional Terms. True&Co. reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures or any other factor beyond True&Co’s reasonable control impairs the integrity or proper functioning of the Sweepstakes or, as determined by the Sponsor in their sole discretion. True&Co. reserves the right in their sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Rules shall not constitute a waiver of that provision.

Applicable Laws and Jurisdiction. This Sweepstakes is subject to all applicable federal, state, and local laws and regulations. Issues concerning the construction, validity, interpretation and enforceability of these Official Rules shall be governed by the laws of the State of California, without regard to any principles of conflict of laws. All disputes arising out of or connected with this Sweepstakes will be resolved individually, and without resort to class action, exclusively by a state or federal court located in San Francisco County, California. Should there be a conflict between the laws of the State of California and any other laws, the conflict will be resolved in favor of the laws of the State of California. To the extent permitted by applicable law, all judgments or awards shall be limited to actual out-of-pocket damages (excluding attorneys’ fees) associated with participation in this Sweepstakes and shall not include any indirect, punitive, incidental and/or consequential damages.

4:54 pm

Meet Fei: Our Director of Marketing

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Tell us about your role at True&Co.
I oversee the marketing team at True&Co. and it's an exciting place to be! In marketing, my goal is to attract customers to the True&Co. brand and our great products and build a lasting relationship with our customers. We use a number of different paid and organic marketing channels, PR, and partnerships to accomplish this and we're constantly experimenting with new channels and partnerships, so things are ever-evolving in new directions.

What's it like working on your team?
I hope rewarding and fun at the same time. With digital marketing, we see the impact of our marketing, from the creative to the copy, almost instantly. We constantly test and learn to understand what works and what doesn't, so we can gain insights into what our customers want and expect from us. The marketing team at True&Co. is incredibly smart, effective, hard-working and has a sense of humor, so it's a great and easy team to lead.

Tell us about your background
I started my career in investment banking and jumped into fashion/retail, since that is what excites me. I've worked on both the supply and demand side of retail at Gap Inc. and Bebe. I will say I love marketing, because it's an art and a science and you get to combine both forces to engage and delight customers.

What has been your favorite part about working here
True&Co. is new and dynamic. We're disruptive and it's exciting to see the impact we're making in the intimates space. I personally thrive in an ever-changing environment and appreciate how quickly we can react to trends, adapt to changes, and shape the future of the company.

What makes Runway great
Runway allows me to feel good about transitioning my professional responsibilities and team to willing and capable hands. As I enter this new chapter in my life, I can dedicate the personal time I need to welcome this new addition to my life and family and take care of all the needs of my baby. It also provides someone else with the opportunity to get back into the workplace after taking some time off to focus on their family and step into an amazing company, role, and team.

What makes you most excited to be a Mommy
I can't wait to see my baby for the first time and try all the stuff we've been buying!
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Read more about True&Co.'s new workforce re-entrance and career development program here: Introducing Runway.

Are you a great candidate for Runway? Look for our Fall 2014 Runway Roles on our Careers page to learn more. Come join us and spread the word on this important initiative!

10:58 am

Pretty Damn Professional

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We’ve all got our work wardrobe. Whether you’re a high-powered exec or killing it at a startup, workwear is always a little different from your weekend outfit of choice — it’s a little more conservative, a little more covered up, in short, a little more professional.

We dig it. There’s something fun, and uniquely grown up, about dressing for the office, whether your office requires a power suit or jeans and a tee. But with every work outfit comes an important need: work lingerie.

We’ve certainly been there — showing up at the office and realizing that your shirt is just a little too sheer for that black bra, a little too cleavagey for your button down, or a little too unlined for that sleek, “I’m here to do business” sheath. But focusing on coverage, and a smooth line, doesn’t have to mean boring lingerie. Think of it as your power bra: your professional lingerie that you bust out to get through the day, and feel great. So what is it that makes a bra a professional bra? Here are our five faves for your work wardrobe:

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The Hidden Glamour by Natori says it all in the name — it’s chic, it’s discreet, but it’s got some lovely lace detailing that just feels plain pretty. Go for it in gun metal — the full coverage cup and smooth lines will make this a go-to with light colored tops and fitted dresses.

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A good black bra is a must, for day, night, and everywhere in between. We love the Bra-llelujah Racerback from Spanx — with just the right amount of lift and a versatile racerback, this bra is so comfortable you’ll be looking for excuses to wear it with everything. This one’s great for your classy work tees, too.

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Having a full bust can make dealing with crisp button-downs a challenge. Two words: button gap. Avoid it, and feel pretty in pink, with the Contour + from Uniform in a sweet shade of scallop shell. You’ll get all of the support you need, but the lightly lined cups look barely-there under thinner fabrics.

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A fire-engine red bra at work? You bet! A Space Girl’s Dream from She Walks in Beauty (+ Light) has all of the coverage you need, while smoothing and rounding your rack to look good under anything. Stay away from sheer, light tops, and you get the added bonus of knowing you’ve got on sassy red lingerie through the day.

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Speaking of… sometimes you still want a little lift to get you through the day. We love the Across the Universe bra (also from SWIB+L), which provides the right amount of coverage, and just a little push-up to make your shape look fab. And the detailing on the nude bra is both special and subtle, perfect to power through your work day.

Need help finding professional lingerie for your work wardrobe? Tweet at us or tag us on Instagram for tips!

3:58 pm

All About Azure

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Introducing the TrueSpectrum Series, where we share our top picks for all of the colors on our TrueSpectrum rainbow of shapes and sizes. Want to know your color? Take the TrueSpectrum fit quiz here! And stay tuned for more Color Profiles.

Oh hey, gorgeous Azure girls! We’re so glad you’re here. Did you know that 9% of women have a similar shape to you?

We’ve searched for, and created, some of the better fitting bras for your specific shape and positioning — what we term shallow (how you rest in the cup) and bottom sides (where your breasts are positioned). And unlike traditional bra fitting experiences, we’ve also figured out the brands and bra shapes that show off your girls in the best possible way.

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Where to start? We find that you lovely Azures often go for bras that give a little extra lift. Push up bras especially help to lift subtly from the sides and bottom. We love the Uniform Push Up bra in Ash — the lift-level is just demure enough to wear under your favorite tee on the regular, and has a nice smoothing effect thanks to the nicely rounded demi cup. The Ash, in particular, is a win — it works under light and dark colors equally well.

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Of course, you’ll want a playful pushup bra, too (who doesn’t?). Try the Seductive Comfort from Calvin Klein in Sultan with Black trim. The name says it all with this hot little beauty — it’s so comfortable that you’ll forget you’re rocking sexy lingerie for the day. And always, always just say yes to deep colored bras!

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Speaking of sexy, have we mentioned how obsessed we are with Natori’s Feathers bra? This perfect plunge gets all the details right — lace lining plus sheer sides equals all kinds of gorgeous, with a cut that’s meant for low necklines. This burgundy number is a unique, and classy, addition to your lingerie collection, and is particularly well suited to you blue-hued Azures!

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If you haven’t made the leap into unlined bras yet, the Made of Stars bra is the perfect entry point. Try it in Charcoal and Mint — the diamond mesh overlay gives a little bit of art deco glam, and the neckline’s just right for all kinds of tops.

What are your favorite bra finds, Azures? And tell us — what color on the TrueSpectrum should we profile next?

6:13 pm

Michelle Lam: Revlon Provocateur

Revlon partnered with The Cut on an epic quest to celebrate the world's most innovative women who professionally blaze trails and whose go-to statement piece is a halo of success. If it sounds like a tall order, it is. In fact, as of now there are only three of these hand-selected lady go-getters, each christened with the title Revlon Provocateur.  So who made the cut? As a matter of fact, our very own CEO, Michelle Lam.

As a Revlon Provocateur, Michelle was invited to be photographed for her feature on The Cut. Here's a behind-the-scenes look at her photo shoot where she was asked to choose her favorite nail color for her profile. With an enterprise focused so heavily on design and bold innovation, it's only natural that Michelle chose a vibrant pop of purple to adorn her nails.

Here Michelle sports Revlon's Colorstay Gel Envy Nail Enamel in Wild Card to add glamour and emphasis to her speech as she frequently talks with her hands.

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So she definitely looks the part but does she act the part? Marrying beauty, brains, and breasts, Michelle Lam successfully launched a company using customer feedback and fit data to design gorgeous bras that are tailored to a woman's unique shape and fit.

The best part? Women no longer have to hastily fumble through glaringly public malls and stores to buy their lingerie and lounge wear. "The experience was so miserable. I developed body dysmorphia all of a sudden," says Michelle, drawing on personal experience. So she decided to engineer her own solution. Personal selections get delivered to the intimate atmosphere of each woman's own home (because if you were meant to buy your intimates in public realms, they'd probably be called publics). Say goodbye to impersonal bra shopping and discouraging glances from neighboring bra-shop spectators, the age of personalized, home-delivered bra-buying has arrived.

As if that wasn't enough, True&Co.'s stunning designs arrive on your doorstep neatly packed in a sophisticated bra box specifically designed for True&Co. customers. Talk about thinking outside the (bra) box.

Read Michelle's full feature here on The CutLet us know what you think makes a good Revlon Provocateur on Twitter, Instagram, and Facebook using the hashtag #revlonprovocateurs.

5:07 pm

Meet Kathy: Our Director of Inventory & Assortment Management

kathyIMG_1070Tell us about your role at True&Co.
Where to begin??!
I oversee the Customer Service team and the Merchandise Planning team from design, production planning, supply chain management, pre-season and in-season buying of all merchandise. I also manage the pre-season and in-season financial performance of our brands and product categories.

What's it like working on your team?
Busy. Good Busy. I know everyone says their job is different every day, but it really is. That's the nature of retail if you have worked in it before, but even more so when you are in a start-up environment. You have to be willing and able to pivot your priorities as needed by the business. It is a very fast paced environment with a lot of great energy. Music is almost always playing which helps keep your pace up.

I don't know what my team members would say about working on my team; hopefully that it is fun! I can be heard all over the floor, my voice tends to carry. I have pretty high expectations of my myself and my team. We all work very hard, and focus on driving the business forward. We analyze trends, product performance, and financial results on a daily basis.

The Customer Service team is critical, being our eyes and ears to what the customer has to say and looping the rest of the team in on their feedback. It is so important to take the data we get from our customers and turn it into actionable items, from how to improve the site to making our product fit better.

Merchandise Design and Merchandise Planning team is focused on bringing our customer the best collection of product available. No garment makes it on to the site without proper fit testing and evaluation. The team owns selecting the goods, buying the goods and tracking their performance through the entire life cycle.

What has been your favorite part about working here?
People. We all want to win. Everyone is dedicated and tirelessly working towards the same goal; changing the way women shop. We are a balanced mix of art and science. Everyone has an equal voice and every idea is considered.

Tell us about the Runway program.
Runway is a great opportunity for me, as a new mom, to feel confident about leaving the team in good hands while I am out. It gives me the opportunity to focus and adjust to this new phase of my life, without the worry of leaving the business. It also lets us as a company help another woman get back into the workforce and test the water out. It is a win win for all of us and something more companies should consider adopting.

What makes you most excited to be a Mommy? Holding my baby and seeing what she looks like. I am having a girl and am 8 months pregnant so not much time left. It is beyond fascinating what the body is capable of doing. The team has been great and I can't wait for them to meet her as well.
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Read more about True&Co.'s new workforce re-entrance and career development program here: Introducing Runway.

Are you a great candidate for Runway? Look for our Fall 2014 Runway Roles on our Careers page to learn more. Come join us and spread the word on this important initiative!

11:50 am

Bra-ssentials: Building Your Bra Collection

IMG_1028We all have our bra phases. From the days of all lace, all the time, to brightly patterned push ups, to too-cute bralettes that we just had to have.

We love ‘em all. Bras are so much fun because there’s a style, a color, and a pattern for every mood, and a fit for every shape and size (especially when you’ve got your true size figured out!). But trends, as we know, come and go. But a must-have bra, a classic bra, is forever -- one that will see you through changing styles and moods, and will complement your personal style in special ways.

So, we decided to work on putting together the building blocks for your go-to bra collection — the ones that you really can’t do without, that you find yourself replacing after years of good times together because they’re just that comfortable, flattering, and yes, useful. Once you have these lingerie essentials taken care of, we say it’s all fair game to go nuts with the other gorgeous bras out there. Where to start?

IMG_1022The Strapless Bra. Do you have a love-hate relationship with your strapless? Us too. It’s so necessary, but so hard to get right. We’re loving the strapless bra from our Uniform collection — it stays up, shapes nicely, and better yet, is a full-on multi-way, so you can add straps to suit a variety of styles. With five styles available (including that pesky strapless), you’ll be covered for all kinds of occasions.

The Push-Up Bra. Once you find the perfect push-up, it’s hard not to wear it every day. That sexy lift with just the right amount of cleavage is to die for… and adds a little somethin’ somethin’ to even the most basic of outfits. Try our exclusive Across The Universe bra for a killer balance between smooth shape and a little bit of lift — it looks and feels natural, unlike the nightmare shoulder-pad style pushups you may have encountered before. The nude style is perfect for a low-cut white blouse or tee, but don’t be afraid to go bold with a red push-up, too.

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The Plunge Bra. Sometimes, you’ve just got to let a little sternum show. Enter the plunge bra, the ultimate lingerie essential for low cut tops, plunging necklines, and chic wrap styles. There’s no beating Feathers by Natori for mastering this style — between the lovely lace and comfortable, wearable support, you’ll find yourself wearing this bad boy with all kinds of styles, plunge needed or not. The rich cocoa color is a win, too – it’s both classic and unique.

The T-Shirt Bra. Finding the perfect tee is up there with finding your favorite pair of jeans, high heels you can walk in, or sunglasses that fit your face just right. Do your favorite t-shirt justice with the perfect t-shirt bra, meant to show off your shape just right. We love the smooth lines of the Contour + bra, meant to give you the perfect amount of coverage and look flattering under both fitted and loose shirts. Even better? It comes in a range of neutral tones, meaning your white tee can share in the t-shirt bra love, too.

What bras are must-haves in your bra collection? Tell us on Twitter, or tag us on Instagram!