Posts

3:24 pm

Bralloween Contest!

bralloween facebookThis Halloween we’re throwin’ it back to our favorite Halloween memories and costumes! Show us a picture of one of your favorite past Halloween costumes to win a FREE bra and panty from True&Co.! Enjoy 15% off your total purchase order with the promo code BRALLOWEEN valid through October 23rd, 2014.

Enter on Facebook and Instagram to increase your chances of winning!

Below are the Sweepstakes terms and conditions as well as instructions.

NO PURCHASE IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

Please read these rules before entering True&Co. The Bralloween 2014 Giveaway (the “Sweepstakes”). You agree that, by entering this Sweepstakes, you will be bound by these Official Sweepstakes Rules (the “Rules”) and you acknowledge that you satisfy all Sweepstakes eligibility requirements.

Eligibility: This Sweepstakes is limited to legal residents of the fifty (50) United States of America, the District of Colombia, and all other US territories, commonwealths and possessions, including Puerto Rico). Entrants must be at least 18 years of age and cannot be employed by True&Co. nor can they be employed by any companies or agencies directly connected with the creation and administration of this Sweepstakes, or be a household member or immediate family member of the aforementioned employees. This Sweepstakes is subject to all applicable laws and regulations and is void where prohibited by law.

Sponsor: This Sweepstakes is sponsored by True&Co (the “Sponsor”). True&Co. is located at 576 Natoma St, San Francisco, CA 94103 U.S.A.

Timing: The Sweepstakes will run from 6:00pm PST on October 16th, 2014 to 11:59pm PST on October 23rd, 2014 (the “Sweepstakes Period”). True&Co computers are the official time keeping device for the Sweepstakes.

How to Enter. To enter on Facebook, visit https://www.facebook.com/trueandco, like theTrue&Co. page, comment, and nominate a friend to enter the contest by tagging her in your comment. To enter on Instagram, visit our Instagram page (@trueandcompany), follow True&Co. on Instagram, post a photo, and nominate a friend to enter the contest by tagging her in your caption. You must include the hashtag #Bralloween in your caption and tag @trueandcompany in your photo to qualify to win. You may enter once (1) on Facebook and once (1) on Instagram but do not need to enter on both platforms to qualify to win. Enter once on all two channels (Facebook and Instagram) to increase your chances of winning. There will be three winners at the end of the contest period unless otherwise indicated. By entering the contest, you agree to the Official Rules & Privacy Policy. Limited to one (1) entry per person of one individual per social media platform (Facebook and Instagram). Any attempt by any entrant to obtain more than the stated number of plays by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant’s plays and that entrant may be disqualified. In the event of a dispute as to any registration or play, the authorized account holder of the email address used to register will be deemed to be the entrant.

  1. Three (3) random people will be chosen on October 24th, 2014 to receive the stated prize. The expiration dates of each prize will be communicated directly to the winner. Prizes cannot be transferred, assigned, or redeemed for their cash value. All prizes will be awarded “AS IS” and “WITHOUT WARRANTY OF ANY KIND,” express or implied (including, without limitation, any implied warranty of merchantability or fitness for a particular purpose).

Prize Drawing for Participants. The Prize Winner will be selected at random and notified via Facebook announcement. At or around 12:00pm PST on October 24th, 2014, a comment will be posted on the entree post announcing the winner. If a potential winner does not respond within thirty (30) days of being contacted or refuses to sign and return the Affidavit of Eligibility and Liability/Publicity Release, the potential winner forfeits the prize. If a prize in the form of merchandise is not available at the time of potential winner redemption, True&Co. reserves the right to offer a different prize of equal or higher value. All prizes will be fulfilled within 30 days after the conclusion of the Sweepstakes. For more information on the specific drawing and randomization procedures, please send an express written request to: True&Co, Attn: Awareness 2014 Giveaway, 576 Natoma St, San Francisco, CA 94103 U.S.A.

Odds of Winning. Odds of winning a prize depend on the number of eligible entries received at the end of the Sweepstakes Period.

  1. Except where prohibited, participation in the Sweepstakes constitutes each entrant’s consent to Sponsor’s use of entrant’s name for promotional purposes in any media, worldwide, without further payment or consideration.
  2. Sponsor assume no responsibility for: (1) technical delays or failures of any kind, (2) unauthorized human intervention during any part of the Sweepstakes, (3) technical or human error during the administration or processing of the Sweepstakes, or (4) any loss, injury, or damage caused, whether directly or indirectly, in whole or in part, from downloading data or otherwise participating in the Sweepstakes. By entering into this Sweepstakes, entrants agree to release and hold harmless the Sponsor, and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies and each of their respective parent companies and each company’s officers, directors, employees and agents from and against any claim or cause of action, including, but not limited to, damage to or loss of property, arising out of participation in the Sweepstakes or receipt or use or misuse of any prize.

Additional Terms. True&Co. reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures or any other factor beyond True&Co’s reasonable control impairs the integrity or proper functioning of the Sweepstakes or, as determined by the Sponsor in their sole discretion. True&Co. reserves the right in their sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Rules shall not constitute a waiver of that provision.

Applicable Laws and Jurisdiction. This Sweepstakes is subject to all applicable federal, state, and local laws and regulations. Issues concerning the construction, validity, interpretation and enforceability of these Official Rules shall be governed by the laws of the State of California, without regard to any principles of conflict of laws. All disputes arising out of or connected with this Sweepstakes will be resolved individually, and without resort to class action, exclusively by a state or federal court located in San Francisco County, California. Should there be a conflict between the laws of the State of California and any other laws, the conflict will be resolved in favor of the laws of the State of California. To the extent permitted by applicable law, all judgments or awards shall be limited to actual out-of-pocket damages (excluding attorneys’ fees) associated with participation in this Sweepstakes and shall not include any indirect, punitive, incidental and/or consequential damages.

2:02 pm

All About Chartreuse

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Introducing the TrueSpectrum Series, where we share our top picks for all of the colors on our TrueSpectrum rainbow of shapes and sizes. Want to know your color? Take the TrueSpectrum fit quiz here! And stay tuned for more Color Profiles.

Happy October, beautiful ladies of True! This month, we’re all about Chartreuse, and the fabulous eight percent of women who land here on the TrueSpectrum.

What makes a Chartreuse girl special? Her breasts rest more on the sides of her chest, rather than the middle – a total win for daring, sternum-baring plunge necklines. Her breast shape is shallower, lending a chic note to her style, particularly when she rocks an unlined bra. Often, we find that Chartreuse ladies are looking for bras that give them a little push towards the center, without necessarily pushing them up, Wonderbra-style.

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So what are the best bras for all you Chartreuses out there? For your shape, it definitely depends on your cup size. For larger Chartreuse cups, we love Made of Stars from the She Walks in Beauty (+ Light) line — it lends the right amount of support while perfectly showing off your shape. Even better, it’s now available in our new Seaport shade, just the thing to brighten up your fall wardrobe.

For smaller, or standard Chartreuse cup sizes, we love the Convertible Wirefree bra from our Uniform line (particularly in this sultry shade of cocoa). It not only smooths and shapes, it’s maybe one of the most comfortable bras, ever. With easy-to-adjust convertible straps, you can go from classic tank to racerback in no time — our kind of lingerie double whammy. True Tip alert: Racerback bras are generally a good bet for you Chartreuse gals as they will scoop you in from the sides.

blog 1But our favorite catch-all bra for Chartreuse shapes (and current obsession) is the newly-available Lynx by Natori — this perfect plunge is a win for all cup sizes, allows for those stunning low necklines, and comes in a classy, grown-up animal print pattern that you’ll want to wear under everything.

Want to see more perfect picks for Chartreuse shapes? Take our fit quiz here, if you haven’t, and check out the gorgeous goods in your Personal Shop.

 

12:35 pm

True Bra Care

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It’s the worst: laundry day. At least, it’s bad enough that we’ve found ourselves scrounging through drawers for that completely forgotten about top (since the others are dirty) and even resorting to bikini bottoms instead of panties because something came up that night we were supposed to stay home and do our chores (read: anything that’s not laundry). It doesn’t matter if you’re one of those lucky ladies with a washer-dryer in your home, on the same floor as your bedroom… laundry is one of those things that just plain blows.

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When it comes to washing your lingerie, things get even more complicated. Laundry’s one saving grace is the ability to throw it in and forget all about it — for 30-40 minutes, at least. Lingerie comes with all of these rules that your mom probably told you about a decade ago which you promptly forgot, particularly when terms like “hand washing” and “special detergent” came into play. Special detergent?! We’re lucky if we have any detergent on hand!

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Deep breath. Just as you quickly realize that doing laundry isn’t all that bad once you actually get started (every time!), the special bra washing rules you maybe sometimes forget about aren’t that tricky either… and don’t require nearly as much time as you’re dreading. The best part? They help your bras last a little longer, meaning you can keep rocking your favorites and not worry about a massive replacement party quite yet (here are our tips for that if you need a refresher!). Here are our musts for bra care which, thankfully, you can tailor to your schedule, washing facilities, and equipment:

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  1. Don’t Wash Your Bras Too Often. Yes! This is definitely a rule to get excited about. Bras are not panties — you don’t want to wash them after every wear, at all. Over-washing can lead to fiber breakdown, and quicker wear and tear on your favorite underthings. Use your best judgment, but a solid rule of thumb: if it smells good, it’s all good. (Disclaimer: we wouldn’t recommend wearing a bra until it’s full on gross! You know your body best. If you’ve been sweaty, messy, or similar… set it aside for laundry day.)
  2. Hand Washing is Best, But the Gentle Cycle Will Do, Too. Ah, the dreaded hand washing rule. It definitely is best for your bras (and really, doesn’t take more than a few minutes), but if you have a gentle cycle on your washer, that should work as well. Keep in mind your regular laundry rules — separate lights and darks, don’t use hot water, and always hook those babies up before putting them in the machine.
  3. Sometimes, Special Supplies Are Worth It. Things worth investing in for your bra care routine: special, gentle detergent, which helps your elastic and fabrics last longer; and a lingerie bag, which keeps your bras from twisting, catching, and stretching on other laundry items. Think of it this way — a small investment will help your bigger bra purchases last even longer.
  4. Hang Dry. An easy one! Just say no to the dryer – hang your bras out to dry, and don’t be afraid to get creative! On your shower, on doorknobs, on a hanger — with pretty enough bras, it may as well be an avant garde form of interior design.

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Got more questions about bra care? Write us at hello@trueandco.com, or hit us up on Twitter.

5:29 pm

Beyond the Bra Calculator

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It’s a pretty good rule for friends, boyfriends, girlfriends, and spouses alike — a good one asks you questions, listens to your answers, and actually internalizes the information.

So, why should your bra shop be any different?

Hear us out! It’s not such a crazy comparison. The way you shop for bras says a lot about your shape and size, sure — but also about your tastes, your style, your personality, and your preferences — it has to do with what’s going on in your life, the events you have coming up, the way you dress and present yourself day-to-day.

In short, it’s not just about your basic measurements.

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Band and cup size are important, of course. But generic bra calculators fail to ask so many important questions — about how your favorite bras fit, about your common pain points, even about what kind of bras you like.

We’re all about moving bra shopping online and away from the horrific, fluorescently-lit dressing room situation (ugh). Clearly — we’ve built True as a modern alternative. But we’ve also built True to really understand women, from the kinds of bras they want to the way certain products make them fill.

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We’ve started getting at this with our Fit Quiz. We’ve found that this allows us to accurately fit you across different brands, styles, and makes of bra. In fact, we’ve been able to successfully fit 8 out of 10 of you, just by using the quiz. But soon, we’re branching out with the questions we ask you. We want to know more about your style, your wants and needs, and even your goals. We want to help you find lingerie and loungewear that fits both your body and your life.

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What does that mean for you? Fun new quizzes, special product recommendations, and even birthday surprises. As always, we want to hear what you think — so be sure to reach out to us on Twitter or Facebook. Ready to go beyond the bra calculator? Take the True&Co. Fit Quiz today or revisit your responses for the best recommendations in your Personal Shop.

6:53 pm

Breast Cancer Awareness Collection & Giveaway

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In honor of Breast Cancer Awareness Month, $2 of every bra purchased from our hand-selected Breast Cancer Awareness Collection will be donated to an organization supporting breast cancer awareness. Shop the collection here.

For a chance to win 2 items from our Breast Cancer Awareness Collection this Breast Cancer Awareness Month, tell us about the woman in your life who helps empower you to tackle all of life’s battles, big or small. We want you to feel comfortable and empowered in every aspect of your life, including what you choose to wear underneath it all. That is why we are offering 15% off your total order until October 10th, 2014 using the promo code: AWARENESS. Stay strong and always, fight like a girl.

Enter on Facebook and Instagram to increase your chances of winning!

Below are the Sweepstakes terms and conditions as well as instructions.

NO PURCHASE IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

Please read these rules before entering True&Co. The Awareness 2014 Giveaway (the “Sweepstakes”). You agree that, by entering this Sweepstakes, you will be bound by these Official Sweepstakes Rules (the “Rules”) and you acknowledge that you satisfy all Sweepstakes eligibility requirements.

Eligibility: This Sweepstakes is limited to legal residents of the fifty (50) United States of America, the District of Colombia, and all other US territories, commonwealths and possessions, including Puerto Rico). Entrants must be at least 18 years of age and cannot be employed by True&Co. nor can they be employed by any companies or agencies directly connected with the creation and administration of this Sweepstakes, or be a household member or immediate family member of the aforementioned employees. This Sweepstakes is subject to all applicable laws and regulations and is void where prohibited by law.

Sponsor: This Sweepstakes is sponsored by True&Co (the “Sponsor”). True&Co. is located at 576 Natoma St, San Francisco, CA 94103 U.S.A.

Timing: The Sweepstakes will run from 6:00pm PST on October 2nd, 2014 to 11:59pm PST on October 9th, 2014 (the “Sweepstakes Period”). True&Co computers are the official time keeping device for the Sweepstakes.

How to Enter. To enter on Facebook, visit https://www.facebook.com/trueandco, like theTrue&Co. page, comment, and nominate a friend to enter the contest by tagging her in your comment. To enter on Instagram, visit our Instagram page (@trueandcompany), follow True&Co. on Instagram, post a photo, and nominate a friend to enter the contest by tagging her in your caption. You must include the hashtag #TrueAwareness in your caption and tag @trueandcompany in your photo to qualify to win. You may enter once (1) on Facebook and once (1) on Instagram but do not need to enter on both platforms to qualify to win. Enter once on all two channels (Facebook and Instagram) to increase your chances of winning. There will be three winners at the end of the contest period unless otherwise indicated. By entering the contest, you agree to the Official Rules & Privacy Policy. Limited to one (1) entry per person of one individual per social media platform (Facebook and Instagram). Any attempt by any entrant to obtain more than the stated number of plays by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant’s plays and that entrant may be disqualified. In the event of a dispute as to any registration or play, the authorized account holder of the email address used to register will be deemed to be the entrant.

  1. Three (3) random people will be chosen on October 10th, 2014 to receive the stated prize. The expiration dates of each prize will be communicated directly to the winner. Prizes cannot be transferred, assigned, or redeemed for their cash value. All prizes will be awarded “AS IS” and “WITHOUT WARRANTY OF ANY KIND,” express or implied (including, without limitation, any implied warranty of merchantability or fitness for a particular purpose).

Prize Drawing for Participants. The Prize Winner will be selected at random and notified via Facebook announcement. At or around 12:00pm PST on September 12th, 2014, a comment will be posted on the entree post announcing the winner. If a potential winner does not respond within thirty (30) days of being contacted or refuses to sign and return the Affidavit of Eligibility and Liability/Publicity Release, the potential winner forfeits the prize. If a prize in the form of merchandise is not available at the time of potential winner redemption, True&Co. reserves the right to offer a different prize of equal or higher value. All prizes will be fulfilled within 30 days after the conclusion of the Sweepstakes. For more information on the specific drawing and randomization procedures, please send an express written request to: True&Co, Attn: Awareness 2014 Giveaway, 576 Natoma St, San Francisco, CA 94103 U.S.A.

Odds of Winning. Odds of winning a prize depend on the number of eligible entries received at the end of the Sweepstakes Period.

  1. Except where prohibited, participation in the Sweepstakes constitutes each entrant’s consent to Sponsor’s use of entrant’s name for promotional purposes in any media, worldwide, without further payment or consideration.
  2. Sponsor assume no responsibility for: (1) technical delays or failures of any kind, (2) unauthorized human intervention during any part of the Sweepstakes, (3) technical or human error during the administration or processing of the Sweepstakes, or (4) any loss, injury, or damage caused, whether directly or indirectly, in whole or in part, from downloading data or otherwise participating in the Sweepstakes. By entering into this Sweepstakes, entrants agree to release and hold harmless the Sponsor, and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies and each of their respective parent companies and each company’s officers, directors, employees and agents from and against any claim or cause of action, including, but not limited to, damage to or loss of property, arising out of participation in the Sweepstakes or receipt or use or misuse of any prize.

Additional Terms. True&Co. reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures or any other factor beyond True&Co’s reasonable control impairs the integrity or proper functioning of the Sweepstakes or, as determined by the Sponsor in their sole discretion. True&Co. reserves the right in their sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Rules shall not constitute a waiver of that provision.

Applicable Laws and Jurisdiction. This Sweepstakes is subject to all applicable federal, state, and local laws and regulations. Issues concerning the construction, validity, interpretation and enforceability of these Official Rules shall be governed by the laws of the State of California, without regard to any principles of conflict of laws. All disputes arising out of or connected with this Sweepstakes will be resolved individually, and without resort to class action, exclusively by a state or federal court located in San Francisco County, California. Should there be a conflict between the laws of the State of California and any other laws, the conflict will be resolved in favor of the laws of the State of California. To the extent permitted by applicable law, all judgments or awards shall be limited to actual out-of-pocket damages (excluding attorneys’ fees) associated with participation in this Sweepstakes and shall not include any indirect, punitive, incidental and/or consequential damages.

5:58 pm

Who Wants Pushup?

blog 1 We’ve all seen the commercials, the catalogues, and the billboards. Those women — you know the ones — with their breasts pushed way up rocking maximum cleavage (and a tiny waist and flat abs, of course). It’s been the lingerie ideal for decades now, one that very few breast shapes and sizes actually match.

But that “ideal” is changing. Through our Fit Quiz, TrueSpectrum, and all of the other fantastic information that we’ve been able to gather from you, we’ve found that only 1 and 5 women are interested in push-up bras. Busting out all over is no longer a style that most women are interested in — in fact, we’re seeing a sea change towards comfortable, flattering wirefree bras, bralettes, and plunge necklines.

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Don’t get us wrong — there’s nothing wrong with a good push-up bra (in fact, there’s a whole lot of right). But we think it’s significant that your preferences seem to be moving away from the Victoria’s Secret/Wonderbra image of femininity, and the female body. You don’t need cleavage to be sexy; you don’t have to push your breasts in a direction that is sometimes awkward and unnatural for your body type. Women want lingerie that fits them and best showcases their unique shapes, rather than trying to fit into an unrealistic silhouette.

We’re all for it. Let’s embrace a new “ideal,” one where being sexy simply means being you (and doesn’t need to include angel wings… unless you’re into that kind of thing). And, as a declaration of independence from padding and push-ups, here are some True Originals (some of which are brand new!) that we’ve designed with this new approach, and you in mind. They show off your natural shape, or subtly shape you in a way that still feels like you.

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Made of Stars from She Walks in Beauty (+ Light) is so breathable that it almost feels like you’re going braless… except it lifts and shapes you just enough to know you aren’t (and feels supportive, too). Even better? We’re releasing it in Seaport, a brand new color perfect for fall (you can get yourself on the waitlist for it now! Go on and treat yourself, girl).

Another favorite from She Walks (also coming out in Seaport) is Walking On The Moon, a plunge bra that perfectly lends itself to low necklines (without unnecessarily pushing you out of said neckline). We dig the detailing on this one, too — it’s the kind of bra you want to show off a little.

The Uniform line came together with this kind of natural, comfortable aesthetic in mind, and is really showcased in this simple, sophisticated bralette. There’s been such demand that we’re now offering it as a two-pack… we found that most people went for a second after trying it once. We’re also loving the unlined underwire from Uniform — a great example that you don’t need padding, or even lining, to provide great shape and support.

Of course, there can still be a time and place for a great push-up bra. Don’t you worry – we’ve got you covered there, too.

What kind of bras are you looking for these days? Tell us on Twitter!

6:33 pm

True Originals

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We get our inspiration from all kinds of places here at True&Co. Fashion trends both current and vintage; gorgeous design examples; the power of science and data; the beauties of the natural world; even other brands. But our most important, influential, and powerful inspiration source comes from somewhere else: you.

Yes, you — your specific shape, your particular shape, your unique loveliness that makes you you. We draw inspiration from the bras you love and the ones you return; from the information you share with us in our Fit Quiz; and from the ever-growing rainbow of the TrueSpectrum.

We use this inspiration (and information) from you and one million plus others in building out your personal shop, designing and redesigning our site, and sourcing products for your wearing pleasure. But since True began, we’ve focused our energies, and your feedback, in one area most intensely — the lingerie and loungewear lines that we create, and designs we fine-tune to fit you perfectly.

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Those lines — She Walks in Beauty (+ Light) and Uniform — have always been available on True, and in your Personal Shop. But now, you’ll notice that we’re giving these products a special designation with the True Original Badge, signifying products that are made by us, just for you.

True&Co. Original means that these are items that are designed for both beauty and comfort. They’re intelligent pieces, informed by data and design — they’re tailored with you in mind, and are meant to fit your specific size and shape. This is lingerie for the women we love, the women we admire, and the women we really are. True&Co. Originals are unique, diverse, and multifaceted — we hope that True&Co. Originals will be worthy of you and the other million-plus women whom we’ve encountered (not the other way around).

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And, we’ll be expanding our True&Co. Original offerings this fall so that you really will have lingerie and lounge options for every occasion. We think of Uniform as our everyday go-to — a comfortable, classic, and lovely “second skin” brand of underthings. She Walks in Beauty (+ Light) has always meant to evoke your mystery, power, and beauty — we’ll be taking that to a new level with gorgeous new shades and textures. Finally, look out for a whole new line of sexy, classic staples — sure to become new favorites in your lingerie collection.

We can’t wait to share all of this and more with you in the upcoming months. And we want to thank you, for inspiring us to create better and better things just for you.

Let us know what you think about True&Co. Originals and tell us what makes you True Original Woman on Facebook and Twitter.

1:16 pm

One in Vermillion

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Introducing the TrueSpectrum Series, where we share our top picks for all of the colors on our TrueSpectrum rainbow of shapes and sizes. Want to know your color? Take the TrueSpectrum fit quiz here! And stay tuned for more Color Profiles.

Va-va-vermillion! That’s right, bodacious babes, today’s entry in the TrueSpectrum Series is all about you and your gorgeous curves. First, some stats for you — 19% of women are shaped like you. Meaning? 19% of you lovely ladies have gorgeously full breasts that sit a little below center on your chest. Big or small, you’ve got the kind of shape that is enviably versatile — you can be demure, if you so desire, but when you want to show it off, girl, you knock ‘em out of the park.

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Full and low is a winning combination, and we’ve noticed one major request from most of our Vermillion girls: lift. You want support, and that doesn’t necessarily mean “breasts-up-to-your-chin” push-up kind of support (though there’s definitely a time and a place for that, too!).

We like to start with the bra basics, and for comfortable, everyday support, we love the Contour bra from our Uniform line. A smooth line, nice lift, and versatile neutral palate make this a bra you’ll want to wear every day. Feel too full for an unlined bra? Think again with this Unlined Triangle bra, specifically designed for fuller shapes like you. The soft fabric is dreamy, and you’ll be shocked just how well supported this breathable bra can be. Finally, we can’t stop talking about the Brallelujah Racerback bra from Spanx, one of our grab-and-go favorites. Smooth lines are again the name of the game here, plus a comfy racerback shape that will pair well with stylish dresses and sporty tops alike.

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What else? When we’re feeling lace, we’re obsessed with Montelle’s lacy bras, with sexy little numbers like this one with a balconette shape and gorgeous detailing. If you love lace but hate wires, Eberjay has gorgeous bralette options with comfy wirefree structures. And for those days that call for a pushup bra? Across the Universe from She Walks in Beauty (+ Light) gives your girls a little extra oomph, with sophisticated striped detailing and a sleek, smooth cup to boot.

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Want to see more fab picks for Vermillions? Take our fit quiz here, if you haven’t, and check out the gorgeous goods in your Personal Shop.

10:59 am

Out with the Old, In with the True

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There’s something we love about September. There’s an energy in the air, a feeling of newness — that “back to school” excitement totally applies, even if you’re just heading back into the office. And while spring may have the rep for starting fresh and epic clean-outs, we think fall is a great time to clean out your closet, update your wardrobe, and strut into the new season feeling fab (and no, you’re never too old for a little back-to-school shopping!).

Of course, we think that your lingerie drawer should get in on the fun, too. But before you start buying all sorts of lovely new bras and panties, take a look at what you’ve got, and figure out which bras it’s definitely time to replace. And by replace, we mean toss the old and in with the properly fitting new (speaking of properly fitting, have you taken the Fit Quiz yet? Consider this your True-approved homework! Way easier than school.).

stock up for fall blog 3We get it — it’s tough to throw out a bra, especially one that you love. And because you love it, it’s probably worn out even more quickly than you’d like to admit. We’re here to help you find your new lingerie fave, and to help you figure out when it’s time to say goodbye. Here are some key signs that it’s time for a major bra replacement:

  • You’re using the last hook, and the band is still loose and sliding around.
  • Your straps are fully tightened, but continue to slip off your shoulders.
  • When the cups (if they’re molded) aren’t quite as well shaped as before.

stock up for fall blogThe general rule of thumb for bra longevity is 6 months to a year — your timeline will be shorter if you wear that bad boy everyday, and longer if you only bust it out for special occasions (you probably don’t need to replace those delicious lace numbers all that often, but that’s no reason not to be on the hunt for more!). If you have a bigger chest, you’ll be putting your bra to work a little harder. And if you’re throwing your bras in the wash or even the (gasp!) dryer, you’ll be wearing them out even more quickly (happens to the best of us…).

Some other obvious signs that it’s time to go:

  • The wire’s poking out (plus, that just hurts!).
  • Your girls aren’t being held up as they should be.
  • It’s stained, or dirty, or ripped… you get it!

We promise, you will find a bra you love just as much that fits just as well, or better. And with room in the lingerie drawer comes all kinds of room for some lovely new underthings.

Speaking of bras that fit… take our Fit Quiz and find your TrueSpectrum color! We’ll tailor pick bras that are right for your shape and size.

5:46 pm

Multi-Pack Giveaway!

multi pack giveawayTo celebrate Fall, we invite you bid adieu to the old and say “Hello!” to the new! Stock up on discounted double deals of our most comfortable, breathable bras and bralettes and replenish your bra collection for Fall! Show us what you love about Fall for a chance to win a True&Co. exclusive multi-pack!

Enter on Facebook, Instagram and Pinterest to increase your chances of winning!

Below are the Sweepstakes terms and conditions as well as instructions.

NO PURCHASE IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

Please read these rules before entering True&Co. The More the Merrier 2014 Giveaway (the “Sweepstakes”). You agree that, by entering this Sweepstakes, you will be bound by these Official Sweepstakes Rules (the “Rules”) and you acknowledge that you satisfy all Sweepstakes eligibility requirements.

Eligibility: This Sweepstakes is limited to legal residents of the fifty (50) United States of America, the District of Colombia, and all other US territories, commonwealths and possessions, including Puerto Rico). Entrants must be at least 18 years of age and cannot be employed by True&Co. nor can they be employed by any companies or agencies directly connected with the creation and administration of this Sweepstakes, or be a household member or immediate family member of the aforementioned employees. This Sweepstakes is subject to all applicable laws and regulations and is void where prohibited by law.

Sponsor: This Sweepstakes is sponsored by True&Co (the “Sponsor”). True&Co. is located at 576 Natoma St, San Francisco, CA 94103 U.S.A.

Timing: The Sweepstakes will run from 6:00pm PST on September 4th, 2014 to 11:59pm PST on September 11th, 2014 (the “Sweepstakes Period”). True&Co computers are the official time keeping device for the Sweepstakes.

How to Enter. To enter on Facebook, visithttps://www.facebook.com/trueandco, like theTrue&Co. page, comment, and nominate a friend to enter the contest by tagging her in your comment. To enter on Pinterest, visithttp://www.pinterest.com/, followTrue&Co. on Pinterest, create a board titled “Stock up with True,” pin at least five (5) True&Co. products, and pin our contest graphic. To enter on Instagram, visit ourInstagram page (@trueandcompany), followTrue&Co. on Instagram, post a photo, and nominate a friend to enter the contest by tagging her in your caption. You must include the hashtag #StockupwithTrue in your caption and tag @trueandcompany in your photo to qualify to win. You may enter once (1) on Facebook, once (1) on Pinterest, and once (1) on Instagram but do not need to enter on all three (3) platforms to qualify to win. Enter once on all three channels (Facebook, Pinterest, and Instagram) to increase your chances of winning. There will be five winners at the end of the contest period unless otherwise indicated. By entering the contest, you agree to the Official Rules & Privacy Policy. Limited to one (1) entry per person of one individual per social media platform (Facebook, Instagram, and Pinterest). Any attempt by any entrant to obtain more than the stated number of plays by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant’s plays and that entrant may be disqualified. In the event of a dispute as to any registration or play, the authorized account holder of the email address used to register will be deemed to be the entrant.

  1. Five (5) random people will be chosen on September 11th, 2014 to receive the stated prize. The expiration dates of each prize will be communicated directly to the winner. Prizes cannot be transferred, assigned, or redeemed for their cash value. All prizes will be awarded “AS IS” and “WITHOUT WARRANTY OF ANY KIND,” express or implied (including, without limitation, any implied warranty of merchantability or fitness for a particular purpose).

Prize Drawing for Participants. The Prize Winner will be selected at random and notified via Facebook announcement. At or around 12:00pm PST on September 12th, 2014, a comment will be posted on the entree post announcing the winner. If a potential winner does not respond within thirty (30) days of being contacted or refuses to sign and return the Affidavit of Eligibility and Liability/Publicity Release, the potential winner forfeits the prize. If a prize in the form of merchandise is not available at the time of potential winner redemption, True&Co. reserves the right to offer a different prize of equal or higher value. All prizes will be fulfilled within 30 days after the conclusion of the Sweepstakes. For more information on the specific drawing and randomization procedures, please send an express written request to: True&Co, Attn: The More the Merrier 2014 Giveaway, 576 Natoma St, San Francisco, CA 94103 U.S.A.

Odds of Winning. Odds of winning a prize depend on the number of eligible entries received at the end of the Sweepstakes Period.

  1. Except where prohibited, participation in the Sweepstakes constitutes each entrant’s consent to Sponsor’s use of entrant’s name for promotional purposes in any media, worldwide, without further payment or consideration.
  2. Sponsor assume no responsibility for: (1) technical delays or failures of any kind, (2) unauthorized human intervention during any part of the Sweepstakes, (3) technical or human error during the administration or processing of the Sweepstakes, or (4) any loss, injury, or damage caused, whether directly or indirectly, in whole or in part, from downloading data or otherwise participating in the Sweepstakes. By entering into this Sweepstakes, entrants agree to release and hold harmless the Sponsor, and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies and each of their respective parent companies and each company’s officers, directors, employees and agents from and against any claim or cause of action, including, but not limited to, damage to or loss of property, arising out of participation in the Sweepstakes or receipt or use or misuse of any prize.

Additional Terms. True&Co. reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures or any other factor beyond True&Co’s reasonable control impairs the integrity or proper functioning of the Sweepstakes or, as determined by the Sponsor in their sole discretion. True&Co. reserves the right in their sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Rules shall not constitute a waiver of that provision.

Applicable Laws and Jurisdiction. This Sweepstakes is subject to all applicable federal, state, and local laws and regulations. Issues concerning the construction, validity, interpretation and enforceability of these Official Rules shall be governed by the laws of the State of California, without regard to any principles of conflict of laws. All disputes arising out of or connected with this Sweepstakes will be resolved individually, and without resort to class action, exclusively by a state or federal court located in San Francisco County, California. Should there be a conflict between the laws of the State of California and any other laws, the conflict will be resolved in favor of the laws of the State of California. To the extent permitted by applicable law, all judgments or awards shall be limited to actual out-of-pocket damages (excluding attorneys’ fees) associated with participation in this Sweepstakes and shall not include any indirect, punitive, incidental and/or consequential damages.