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11:05 am

Hosting A Summer Soirée

Happy Fourth of July Weekend, gorgeous summer girls! We’re not sure about you, but we have a feeling this Independence Day is going to be the best one yet — in addition to feeling a little extra patriotic this week, the holiday falls on a Saturday, and our summer tans have finally started to stick. The stars (and stripes) truly have aligned, haven’t they?

Which is all the more reason to start planning a patriotic barbecue, a dinner party under the stars, or even a good old fashioned dance party. Whether it’s holiday specific or just in the general spirit of summer celebrations, we are in full support of any and all excuses to throw a good party. Here are our top four tips for throwing a successful summer bash, directly inspired by the way we approach designing and creating beautiful lingerie. You’d be amazed at how much the two have in common — the best ones have you looking and feeling great, while giving you a little boost, too. And, most important, the best parties that we’ve thrown feel truly personal — everything from the food, to the music, to the theme (if there is one) feels true to us, while comfortably fitting our friends and loved ones, too. Here’s how to throw a successful and memorable summer bash:

IMG_8611Pay Attention to the Little Details

You know that old school saying, “The devil is in the details?” We think the best things in life can be found, and hidden, in the little details that rarely go unappreciated. Instead of simply stocking your home bar, why not create a party-friendly punch loaded with summer fruit (most can be made booze-free if you'd like to give your guests the option of spiking it themselves)? Setting out pitchers of cold water? Lace one with slices of cucumber and mint, another with fresh slices of citrus. Instead of throwing on your go-to Pandora station, try curating a playlist with your (and your friends’!) favorite tunes. They’ll appreciate the effort and, after a few glasses of your delicious punch, can be counted on to start the dance party.

IMG_8614Make it Comfortable

Parties have an energy all their own, but whether you’re throwing a rager or a mellow afternoon hang, no one wants to be standing the whole time. Make sure you have enough places to sit, and areas that can easily be transformed for lounging. Big, colorful cushions are great for this, as are park blankets, beach towels, and easily washable fabrics and throws. In addition to giving your guests space to relax, this indoor-outdoor friendly setup can help transform your space into a bohemian, bedouin-like atmosphere.


Make it Beautiful

Speaking of… a few decorative touches can go a long way to making your party one to remember. String twinkling lights inside and out and set out candles for when the sun goes down. Picking up snacks or food supplies? Grab a couple of bouquets of flowers to set on the bar, a table, or even in the kitchen. We know that in the frenzy of party planning, sometimes, just cleaning our apartment feels like a big enough challenge. Adding decorative goals will not only lend purpose to your cleaning, it’s way more fun than reminding yourself to vacuum before your guests arrive.

Don’t Be Afraid to Let Things Get a Little Wild

No matter what you do, never forget that this is a party we’re talking about. Don’t get too wrapped up in the planning to have yourself a good old time! And, don’t be afraid to let things go in a different direction than you’d originally imagined. Find yourself judging an impromptu cocktail creating contest? Start handing out scorecards. Low on drinks? Run to the corner store for some bottles of cheap, cold bubbly, and pop the corks ceremoniously when you return. Stumble in on a game of strip poker? Join in! We’re kind of kidding, but you get the gist — as long as you’re having a blast, it’s a pretty safe assumption that the party you’ve thrown is a fantastic one.

10:57 am

Cool Blues for Summer

We’ve got a classic tune running through our heads these days.

“Blue jean baby...”

Maybe it’s those steadily stretching summer nights (or the Elton John we’ve got on repeat), but we can’t get enough of that classic, kind of hazy, all-American shade of denim blue. As such, we’re relishing the opportunity to bust out our favorite cutoffs, throwing on lightweight denim jackets for evenings on the beach, or even rocking a pair of overalls.

summerdenim1Naturally, we want our lingerie to get in the spirit, too. And as soon as we started thinking of denim blue as a distinct shade rather than just a fabric, we found all kinds of favorites in the True&Co. collection that would add all kinds of heat to those overalls, cutoffs, and jean jackets alike. Here’s how we love pairing some of our favorite denim with bras to match… and maybe nothing else at all.

Take the Natori Feathers bra in slate blue. This sweet, plunging neckline fits comfortably under your summer tees and tanks with deep v-necks… and looks even better with just a jean jacket thrown over, buttoned just enough to allow the lovely lace neckline to show.

IMG_8519Looking for a slightly scandalous, seriously sultry look for hot summer nights? The Bardot bra by Josie looks stunning in blue, particularly under those short overalls. The bib just covers the Bardot’s sheer cups, while still daringly showing off the butterfly lace details on the back and side. The Bardot Panty makes it the perfect hot summer set.

Go for an even more vintage look by rocking a pair of high-waisted cut-off shorts with the Abingdon longline bra in cobalt blue from our Bezier line. The sweetheart neckline and longer silhouette evokes a ‘60s-style bathing suit top — top it with a lightweight white button-down, worn open or knotted at your midriff.

Sing it with us now: “Hold me closer tiny dancer…”

4:52 pm

Negotiating Like A Boss

IMG_8326We talk a lot about empowerment at True&Co. After all, our mission is to build better products for women — beautiful pieces that celebrate individual beauty, rather than one prescribed "type."

Starting with what's underneath (your clothes, that is) is a great first step. But we try to take this message of confidence-driven empowerment beyond our outfits and into our daily lives, too. As often as not, that means the workplace. We have an amazing team of forward-thinking men and women at True & Co., including our fearless leader, CEO & Co-Founder Michelle Lam. Michelle recently kicked off a regular series in Fast Company focusing on her experiences as a badass female leader, and ways that all women can and should empower themselves on the regular (yeah, we sometimes still call it girl power, too!).

Her first piece focuses on one of the trickiest areas to navigate at work — negotiations. Whether you're seeking a promotion, raise, or a large amount of funding for a new company, Michelle hones in on the way we negotiate as women, and how to do so while remaining true to yourself (and making friends in the process).

Check out the full article here.

Stay tuned for more from Michelle in Fast Co., and tell us on Twitter: what career-related questions or concerns do you have?

10:46 am

Swim Style Inspiration

This summer, we’re starting a revolution. Instead of meeting the onset of bathing suit season with internal dread and panic that we should have stuck to that spin class all winter long, we’re embracing the opportunity to show some skin and flaunt our sexy selves in the sun.

Maybe revolution is a strong word. But really, what we want to do (and what we hope you’ll think about, too!) is approaching our bathing suits the way we’ve spent the past few years thinking about bras. Different silhouettes suit different shapes and sizes. Don’t be driven by trends when classic shapes and styles feel the most comfortable. And most of all, we only want to wear what makes us feel beautiful, and confident, for all of the beach days we have in our future.

3083Where to start? Here are some tips we’ve thought on based on our bra experiences, further inspired by our love of classic bathing suit styles from the ‘50s, ‘60s, and beyond. As a bonus, we’ve included a couple of our favorite bras that we think do nicely as bikini tops, too. Why not show off fit and style when the occasion calls for it?

We are so over the go-to classifications for a woman’s body — pear-shaped, apple-bottomed, boyish, what have you. What we do think is important is that your body shape can help determine the type of suit that fits and feels best — and helps you show off your favorite curves.

3109If you have smaller breasts, triangle tops and curve-accentuating details are a great move. String bikinis are definitely fair game, as are bold patterns and necklines. Think on the tiny string bikinis of the late ‘60s and ‘70s — those, with modern patterns and playful details like ruffles, will look beyond fab on you.

If you have larger breasts, think about support and comfort along with style. Bathing suit tops with wire, adjustable straps, and bra-sizing conventions are bound to give your girls the love you need. Here, we draw inspiration from the ‘50s and early ‘60s — those bikinis were all about the curves, smoothed and supported accordingly. We’d also point to supermodel styles of the ‘90s — those babes could often be seen in bra-like bathing suits with underwire and adjustable straps.

Similar rules apply to the bottom. If you’re smaller, look for details that accentuate; if you’ve got curves to spare, ruching and vintage cuts look fabulous.

3361Speaking of which… who says you can’t double your too-cute-to-hide bra as a bathing suit top? Check out our sunshine-ready bra collection, as ready for a frolic in the ocean as you are.* Try the Natori Feathers T-Back in bold royal blue or playful guava pink — the lace back and gold clasps are a perfect example of that ‘90s supermodel glam (and will look fabulous with both solid and printed bottoms). Or, go straight up Bridgette Bardot with the Dessous Long Line from Claudette — the tres-’60s silhouette and peek-a-boo polka dot detailing make for a totally nouveau-sexy beach day look.

And then, of course, there’s our Uniform Bralette. Sweet, simple lines and a classic triangle shape has this bra begging to moonlight as a bikini – the pad-free style and stitching details make for a chic swim style that screams Francoise Hardy.

*If you are beach-bound, be sure to give these bras a good rinse in fresh water after swimming to prevent your metal clasps and details from saltwater corrosion.


11:44 am

Get Travel Ready

We don’t know about you, but as soon as June arrives, we’ve got one thing on the mind: adventure. Maybe it’s all those years of school-approved summer vacation, but June sparks our wanderlust almost instantly, inspiring us to plan a voyage to a faraway locale… or at least a fabulous weekend getaway.

And that’s the thing about travel. Once you take the plunge and see how easy (and freeing!) it can be to take in a change of scenery, and a change of pace, the world suddenly feels accessible. It is your oyster, and is filled with luminous pearls for you to discover.

So, where are you going this summer, beautiful? Perhaps you’re craving the art and culture and energy of Berlin, or the ancient wonders of Istanbul. Maybe you envision trekking through Andes, or finding yourself a beach-side paradise in Bali. Maybe a few choice weekends in the Hamptons or on the Mendocino coast are just what the doctor ordered.

travel3Regardless, there’s one thing you shouldn’t have to worry about: packing the right lingerie. If summer is all about freedom, than some of it is freedom from wearing a bra you don’t love, or isn’t the right fit for you.

But, assuming you’re not going au natural all summer long (and props if you are!), here are some of our travel essentials that we’re already mentally packing for a summer adventure.

For active style, we’re obsessed with all of NikiBiki’s crazy comfortable, breathable tanks and bralettes. In addition to being sleek and flattering thanks to the special shaping spandex (no muffin tops!), these layering pieces are super versatile — perfect for a long flight or throwing on for a long day of exploring your chosen destination. Try the Long Cami, available in all your everyday essential shades, and the subtly sexy, comfy Criss-Cross Strap Bra Top.

travel2Whether you’re heading to the beach or for a Parisian rendez-vous, those summer dresses of yours are getting some use. We prepare for ours with our Mesh T-Back racerback bra and our top-rated Multi-Way strapless — both are flattering and comfortable enough to wear all day long, and late into the night.

Of course, we’d encourage you to make time to relax on your getaway… it is a summer vacation, after all. What better way to do so than in our classy, cute, and completely comfy Bryant bralette? Whether you’re lounging in a hotel room, taking in a beachside sunset, or throwing on a breezy tank for an evening cocktail, the lace details and vintage line will perfectly serve your vacation style.


4:54 pm

Summer Wardrobe Solutions

Summer’s coming, sweet thing — and you know what that means. Minis, midriffs, and bright, crisp whites galore. Otherwise known as a constant wardrobe malfunction just waiting to happen.

It’s kind of counterintuitive that your summer wardrobe, which is so much more free and light than winter’s layers, has so much more room for error. Factor in wedding season and the inevitable strapless/halter/off-shoulder dress you’re bound to end up in and you can practically feel the nip slip about to happen (we’re all about freeing the nipple, but maybe not in the middle of your college BFF’s vows).

Don’t fret, beautiful — your summer style needn’t suffer in the face of a bad bra choice. Here are some of our tried and true tips for surefire summer success… when you’re not going braless and bohemian, of course.
wardrobeNude lingerie is a must. We don’t subscribe to the “no white after Labor Day” rule, but it is undeniable that your white jeans, shorts, and dresses look absolutely stunning with a summer tan. You may think that you can get away with pale pinks and blues under those babies, but we’re here to (lovingly) tell you that no honey, you can’t. Now is the time for your nude lingerie to get a workout. Even better, nude doesn’t have to be boring, particularly when it’s all lovely lace and thoughtful details. We love the Gramercy bra from our Bezier line in nude — the balconette silhouette feels even more classic Hollywood style in this subtle nude shade. Take it up to an even sexier notch with the best-selling Bardot bra in nude — you’ll rethink your dedication to black after you bust this baby out after a couple of good beach days. Pair them both with a nude thong or hipster panty and consider your summer white wardrobe set.

Get a strapless bra that actually fits. We know, girl. You hate wearing a strapless bra. We hate wearing a strapless bra. At least, we did, until we found one that actually fit us, created a flattering line, and didn’t constantly feel like it was in danger of slipping down our rib cage (while simultaneously feeling too tight). A strapless bra is going to be necessary at some point this summer, whether it’s for a formal gown (we’re looking at you, brides and bridesmaids), or for that totally rad ‘70s style halter top you picked up for steamy summer nights. A good strapless bra is worth searching for, as is not settling until you find the right one. You won’t know for sure until you try (and try, try again), but we’d like to recommend taking our Uniform strapless for a spin — smooth lines and a proper fit were a priority when we designed this, and it just so happens that this baby was voted the #1 Strapless Bra by Rank & Style and featured on Refinery 29's “Best Strapless Bra, According To The Internet” (brushes shoulders off).

4.1.15CAPTURE2954Get to know and love the T-Strap bra. Here’s an embarrassing confession: for years, we’d throw on a racerback bra under a top that required a t-strap, only realizing that our straps were exposed when we were way too far from home to turn around and change. Don’t make our mistake. Some tops do great with a classic racerback; others, with skimpier cuts and more shoulder exposure, call for a t-strap. In addition to having similar comfort and support to the racerback, the t seamlessly disappears under clothes, without a hint of pesky strap peeking out. Try out our brand-new Mesh T-Back from our Uniform line — the sleek, sporty lines are wonderfully appropriate for summer days and nights, while providing both shape and support.

Don’t be afraid to show off your lingerie. There’s a time and a place for totally hidden underthings — weddings and work being two immediate examples. But summer is absolutely the time to let your gorgeous lingerie show, with sheer tops, plunging necklines, and low-to-no back beauties that look even better with a sexy pop of lace or color. That being said, if you’re going to show off your bra, make it clear that it’s intentional. Our favorite way to do this is with bold colors, like the fabulous Feathers bra in ultra violet, or our comfortable and classy Bryant bralette in cobalt blue. Or, let the too-pretty-to-hide details do the talking for you, like the stunning butterfly lace spanning the back of our Delano racerback.

2:48 pm

The Best Racerbacks Ever

We’ve shared some of our go-to racerback bras with you, thought on the best ways to let your gorgeous shoulders shine, and brainstormed summer styles for showing off bras too pretty to fully cover up.

So it was only a matter of time before we went and made our own. We’re thrilled to announce the release of Delano, our lacy-backed racerback from our Bézier line, and the Mesh T-back from Uniform, our line of everyday essentials.

Both of these beautiful racerback bras have memory foam cups, allowing them to truly mold to your unique shape. This is a whole new world of smooth-lined support — you will never want to take these babies off. They nicely walk the line between functional (lift, support, and smoothness) and flattering (all beautiful, bodacious you).


IMG_5771Delano is tricked out with gold tone hooks and strap adjusters and a butterfly lace racerback — this is exactly the kind of bra you want peeking out of oversized tanks, sheer, strappy shirts, and light-as-air summer dresses. This is a great way to fancy-up a simple cotton racerback, getting you ready for a hot summer nights out.


IMG_5767 copyOur Mesh T-Back goes for the sweetly subtle approach with a thin t-back, allowing it to really disappear under your tops. This will be your go-to for trickier silhouettes when you want to keep your lingerie all to yourself — the sporty, mesh back is wonderfully breathable for steamy summer days, and seamlessly moves and fits with you and your body.

An everyday classic and a gorgeous lace number comfortable enough to wear everyday? We’re not one to pick favorites, but these may be the best bras we’ve made yet. We can’t wait to hear what you think.

2:28 pm

Reinvent Your Lingerie Drawer

You might be the most “together” lady in the world, but there’s one area that all women have allowed to get out of hand: the lingerie drawer. Blame your tiny apartment, your burgeoning bra collection, or your lack of time — it’s happened to all of us. You know, that moment when you open your bra drawer only to be confronted with a tangled snarl of hooks, straps, and cups.

Don’t panic. Your lingerie drawer can be organized in a way that will allow it to stay organized for longer than five minutes. How? Simple. Think of your bras as more than “just lingerie” — they’re a wardrobe unto themselves, with different purposes, styles, and colors, all of which can aid you in your organization process. Plus, getting organized gives you a great excuse to get even more cute bras (now that you have the perfect nook for them to live in!).

IMG_5666So, how do you create and control your lingerie wardrobe? Here are 5 simple steps for lingerie drawer reinvention:

1. Empty that big mess out. The best way to clean a mess is to make an even bigger one — pull everything out of your lingerie drawer and start sorting (now is also a great time to get rid of those bras that are past their prime, or donate them to a good cause).

2. Separate your bras by style, color, or occasion. Do you think of your bras in terms of their style (t-shirt, racerback, push-up)? Do you pick a bra with color on the mind? Or, are your bras divided into categories like “everyday,” “date night,” “weekend?” Figure out a system that makes sense to you, and organize your bras in piles accordingly.


3. Assess your space. Have enough for drawers that can be dedicated to bras, undies, and loungewear alone? Great! If things are a little more cramped, consider drawer organizers to keep your sections separate. Keep “related” items together, that way you don’t have to throw everything together in the quest for that one bra you just can’t find.

4. “Spoon” your bras. Bras are made for spooning — cute, right? It also makes storing them in a space-efficient way much easier. Fold the bras in half, tuck the straps in, and line the cups together. This will allow you to “flip” through them without taking your drawer apart, and easily put bras away, too.

5. Keep one-off bras separate. Have a bra that you acquired, and only wear, with one specific dress or shirt? Keep it with that item of clothing. In addition to freeing up space in your all-purpose lingerie wardrobe, you’ll always be able to find it when you’re wearing that outfit.


How do you keep your lingerie wardrobe organized? Share with us on Twitter!

4:58 pm

Tried & True: Best Sports Bras Ever

We don’t know about you, but we’re feeling like we just can’t escape the constant reminders that “Summer’s coming! Time to get in shape for bikini season!”

Bikini season is cool, but so is, you know, triple cream cheese and wine. Anyway, our decadent tastes aside, we’re all about getting outside, getting active, and letting endorphins do their magic — particularly when the majesty that is late-spring-almost-summer is upon us.

How to get inspired? By stocking up on some super cute workout wear, of course, certain to make you want to take that yoga class you’ve been putting off, check out the new climbing gym in your neighborhood, or even take a quick little jog through the park. Even better, you can still have that wine and cheese party, too (guilt free!).
IMG_5417When it comes to active wear, the right sports bra for you should be your top priority. Nothing turns an invigorating hike into a huge bummer like sore, unsupported breasts, slipping straps, or a sports bra that just doesn’t seem to breath (making under-boob sweat all kinds of inevitable). Of course, when faced with such a challenge — finding the best sports bras out there — we do what True&Co. does best. We tested hundreds (and hundreds!) of these babies, looking for consistently great fit, comfortable construction, support, and of course, cuteness. After all, who wants a drab sports bra? Not us.

IMG_2012The result? Only 1 in 7 made the cut. Take the Extreme Control by Anita — in addition to being wonderfully suited for high-impact activities (a run, boxing, maybe even Zumba!), we love the sleek black and white, or black and turquoise design. Or the Power Yogi by Natori, which features similar features to some of our favorite non-sports bras — flexible underwire, adjustable straps, and options for both racerback and spaghetti straps.

Speaking of adjustable, we love the customizable features found in the Fiona by Moving Comfort, and the Double Layer Custom Control by Glamorise. Both allow you to tighten and loosen the bra’s compression based on your activity of choice — so, you can go for a hardcore run and switch straight to a Pilates, keeping your breasts super supported for the first, and giving the girls a little breathing room for the latter.

But we want to hear from you! Tell us: what makes a sports bra best in your mind? And how are you planning on getting active this spring?

5:36 pm

Celebrating Mom: Gifts She'll Love

We talk a lot about different kinds of beauty here at True&Co. But the common thread that we always come back to centers around confidence — for us, being beautiful is all about being comfortable in your own skin, and letting your own individual spirit shine.

We’d be lying if we claimed we came up with this philosophy all on our own. We were taught this universal truth by a group of the most brilliant, beautiful women in the world: our moms. And in the spirit of Mother’s Day (which is fast approaching!), we want to celebrate all of the moms out there with gifts that make them feel wonderfully, comfortably fabulous.

After all, it was our moms who showed us that you could be just as beautiful lounging around in a playful pair of cotton pajamas as dressed to the nines for an event on the town. Our moms always looked beautiful to us, even when they were blearily making their morning coffee first thing in the morning. And no one inspires us to show our own personal style, and find our own kind of beautiful, more than our moms.

mothersday1-1Is your mom all about clean, classic style? She never seems like she’s trying hard, and always looks wonderful. The very core of our Uniform line centers on that very principle, the idea of beautiful, simple basics that are far beyond basic. We love this 3-pack of comfortable, yet flattering hipster undies, and this 2-pack of our sweet bralette for a mom with classic, clean style. We can see her pairing them all with those jeans she’s had for decades (and still look fantastic!) for a morning run to the farmers market, a catch-up with a friend over a glass of wine, or enjoying brunch with you, her wonderfully thoughtful daughter.

mothersday6Maybe your mom is the queen of artistic whimsy, master of the craft drawer, and organizer of the best movie marathons you’ve ever had the good fortune to be a part of. She can wear a pair of cotton pajamas like they’re an evening gown, particularly when the two of you are lip-synching to Aretha with hairbrushes in hand. She’ll love our classic cotton PJ set, available in grey and navy. Or, if she’s into quirk, this Keeping Cozy set from Kensie will make her day (and you know she’ll love it if you get yourself a matching pair, too).

mothersday11Or perhaps your mom is the epitome of glamour, a woman who dresses to perfection for breakfast every morning. She’s right up there with Grace, Audrey, and Katherine — timeless. She’ll love the classic Bardot bra in a springtime shade, perfect for her upcoming gala schedule, or simply for lounging in her boudoir.

Then again, your mom may be as free-spirited and independent as you are. She’ll want to make her own choices, and very likely has her own ideas about the lingerie and loungewear she’d like best. A gift card to True should do the trick — perhaps with a bouquet of flowers and breakfast and bed, for good measure.