Posts

4:06 pm

Introducing Bézier

Bezier_Editorial7 (1)There’s something about fall that’s decidedly romantic. Summer’s all about fun and flings, but fall — that’s when you want to cuddle up to someone who matters, and take things to the next level. Maybe it’s the drop in temperatures that have us ready to shack up and nest. Or maybe it’s the crackle of anticipation of the rapidly approaching holidays. Whatever the cause, we’ve caught the autumnal romance bug and are ready to go all out in celebration.

Which makes this the perfect time to announce our brand-new True Original line — Bézier. Named after the scientific formula used to model a perfect curve, we designed Bézier to perfectly fit to as many shapes on the TrueSpectrum as possible. But, in True style, we’re not all about the data here. For us, Bézier is really about the romance — of your gorgeous curves.

This line is all about romance, beauty, and intelligent design. We think of it as a lovely little encapsulation of the True Woman — a modern lady who manages to balance style and smarts in her own unique way. A.K.A.: you.

Bézier is our first-ever lace bra and panty line, and we think it’s a perfect fit for this fall season. These bras are seriously sweater-ready — from the Verdi Plunge bra for that gorgeous cashmere V-neck to the Gramercy Balconette for lending a little oomph to that cozy chunky knit — our lace is completely smooth, making for a gorgeous line under any and all fabrics. Plus, there’s something particularly sexy about wearing gorgeous lingerie under your ever-growing pile of layers — it’s a little secret that you can keep, or share, at your discretion.

Bezier_Brandpage_BottomImageAnd then there are the little details, too. Notice the pattern in Bézier lace; it evokes leaves and foliage, the most magical part of the fall landscape. Each bra is named for a New York City park, some of our favorite places to have spontaneous, crisp-weather adventures.

Now, the only question to answer is what Bézier will make you feel really ready for fall. The Tribeca Demi, a gorgeous piece under a t-shirt or a silky nighttime top? The Highline Pushup bra, lending just the right amount of sexy lift?? The Christy Contour, perfect for creating a smooth line for fuller breasts?

We can’t wait to hear what you think. And stay tuned for more from Bézier … the lovely lace-covered gift that keeps on giving.

Tell us what you think about Bézier! Already ordered your Bézier bra? Show us how you’d complete the look on Instagram or Facebook.

9:37 am

True Thanksgiving Giveaway!

True&Co Thanksgiving for facebook & twitterWe're nearing the greatest time of year when appreciation for the people we love reaches an all time high. But at True&Co., gratitude transcends the seasons. Nominate the person you're most thankful for year-round and you both could win a FREE bra and panty from True&Co.! Enjoy 20% off your total purchase order with the promo code THANKFUL valid through November 19th, 2014.

Enter on Facebook, Twitter and Instagram to increase your chances of winning!

Below are the Sweepstakes terms and conditions as well as instructions.

NO PURCHASE IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

Please read these rules before entering True Thanksgiving Giveaway (the “Sweepstakes”). You agree that, by entering this Sweepstakes, you will be bound by these Official Sweepstakes Rules (the “Rules”) and you acknowledge that you satisfy all Sweepstakes eligibility requirements.

Eligibility: This Sweepstakes is limited to legal residents of the fifty (50) United States of America, the District of Colombia, and all other US territories, commonwealths and possessions, including Puerto Rico). Entrants must be at least 18 years of age and cannot be employed by True&Co. nor can they be employed by any companies or agencies directly connected with the creation and administration of this Sweepstakes, or be a household member or immediate family member of the aforementioned employees. This Sweepstakes is subject to all applicable laws and regulations and is void where prohibited by law.

Sponsor: This Sweepstakes is sponsored by True&Co (the “Sponsor”). True&Co. is located at 576 Natoma St, San Francisco, CA 94103 U.S.A.

Timing: The Sweepstakes will run from 12:00pm PST on November 11th, 2014 to 11:59pm PST on November 18th, 2014 (the “Sweepstakes Period”). True&Co computers are the official time keeping device for the Sweepstakes.

How to Enter. To enter on Facebook, visit https://www.facebook.com/trueandco, like theTrue&Co. page, comment, and nominate a friend to enter the contest by tagging her in your comment. To enter on Instagram, visit our Instagram page (@trueandcompany), follow True&Co. on Instagram, post a photo, and nominate a friend to enter the contest by tagging her in your caption. You must include the hashtag #Thankful in your caption and tag @trueandcompany in your photo to qualify to win. To enter on Twitter, visit our Twitter page (@trueandcompany), follow True&Co. on Twitter, send a tweet to @trueandcompany and nominate the person you're most thankful for. You may enter once (1) on Facebook, once (1) on Instagram and once (1) on Twitter but do not need to enter on all platforms to qualify to win. Enter once on all two channels (Facebook and Instagram) to increase your chances of winning. There will be three winners at the end of the contest period unless otherwise indicated. By entering the contest, you agree to the Official Rules & Privacy Policy. Limited to one (1) entry per person of one individual per social media platform (Facebook, Instagram and Twitter). Any attempt by any entrant to obtain more than the stated number of plays by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant’s plays and that entrant may be disqualified. In the event of a dispute as to any registration or play, the authorized account holder of the email address used to register will be deemed to be the entrant.

  1. Two (2) random people will be chosen on November 19th, 2014 to receive the stated prize. The expiration dates of each prize will be communicated directly to the winner. Prizes cannot be transferred, assigned, or redeemed for their cash value. All prizes will be awarded “AS IS” and “WITHOUT WARRANTY OF ANY KIND,” express or implied (including, without limitation, any implied warranty of merchantability or fitness for a particular purpose).

Prize Drawing for Participants. The Prize Winner will be selected at random and notified via Facebook announcement. At or around 12:00pm PST on November 19th, 2014, a comment will be posted on the entree post announcing the winner. If a potential winner does not respond within thirty (30) days of being contacted or refuses to sign and return the Affidavit of Eligibility and Liability/Publicity Release, the potential winner forfeits the prize. If a prize in the form of merchandise is not available at the time of potential winner redemption, True&Co. reserves the right to offer a different prize of equal or higher value. All prizes will be fulfilled within 30 days after the conclusion of the Sweepstakes. For more information on the specific drawing and randomization procedures, please send an express written request to: True&Co, Attn: Awareness 2014 Giveaway, 576 Natoma St, San Francisco, CA 94103 U.S.A.

Odds of Winning. Odds of winning a prize depend on the number of eligible entries received at the end of the Sweepstakes Period.

  1. Except where prohibited, participation in the Sweepstakes constitutes each entrant’s consent to Sponsor’s use of entrant’s name for promotional purposes in any media, worldwide, without further payment or consideration.
  2. Sponsor assume no responsibility for: (1) technical delays or failures of any kind, (2) unauthorized human intervention during any part of the Sweepstakes, (3) technical or human error during the administration or processing of the Sweepstakes, or (4) any loss, injury, or damage caused, whether directly or indirectly, in whole or in part, from downloading data or otherwise participating in the Sweepstakes. By entering into this Sweepstakes, entrants agree to release and hold harmless the Sponsor, and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies and each of their respective parent companies and each company’s officers, directors, employees and agents from and against any claim or cause of action, including, but not limited to, damage to or loss of property, arising out of participation in the Sweepstakes or receipt or use or misuse of any prize.

Additional Terms. True&Co. reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures or any other factor beyond True&Co’s reasonable control impairs the integrity or proper functioning of the Sweepstakes or, as determined by the Sponsor in their sole discretion. True&Co. reserves the right in their sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Rules shall not constitute a waiver of that provision.

Applicable Laws and Jurisdiction. This Sweepstakes is subject to all applicable federal, state, and local laws and regulations. Issues concerning the construction, validity, interpretation and enforceability of these Official Rules shall be governed by the laws of the State of California, without regard to any principles of conflict of laws. All disputes arising out of or connected with this Sweepstakes will be resolved individually, and without resort to class action, exclusively by a state or federal court located in San Francisco County, California. Should there be a conflict between the laws of the State of California and any other laws, the conflict will be resolved in favor of the laws of the State of California. To the extent permitted by applicable law, all judgments or awards shall be limited to actual out-of-pocket damages (excluding attorneys’ fees) associated with participation in this Sweepstakes and shall not include any indirect, punitive, incidental and/or consequential damages.

12:36 pm

Cozying Up To Fall

wwv 2The season of pumpkin spice lattes, cider scented candles, and infinity scarves is upon us. And for some unknown reason, things that remind me of autumn all begin with the letter “B.” Books, boots, bangs, and bras. Autumn is the time that I read books as though I were a dashing young Matilda. It’s the time that I swat the dust off my favorite chestnut colored boots and prime them for strutting. It’s the time that I try to be brave and convince myself (once again) that things will be different, that if I get bangs this time around they’ll finally turn out Alexa Chung instead of Howard Wolowitz. It’s the time that I sport my best bras, and here’s why.

Fall requires a lot of bundling. I bundle not for any practical reason because, let’s be honest, it’s not that cold, but because dressing for fall is the equivalent to dining at a ritzy buffet: so many choices and never are you asked to choose this or that. Rather, you can select whatever you wish—you can layer. So, out come the scarves, the sweaters, the leg warmers, and the layering tops. At this point I am swaddled in knits like a newborn celebrity baby. As far as outsiders can tell, I am cozy like you wouldn’t believe but what they don’t know is that without the right bra, my comfort is an illusion and my buffet just ran out of lobster tails.

pushupA comfortable bra sets the foundation for the rest of my outfit. Just like a succulent lobster tail sets the foreground for the rest of the buffet’s ancillary delights, a comfortable bra lays the groundwork for the rest of my layers to build upon. On days when I want to add some dimension to my ensemble, I go for the classic Pushup bra in Latte by Uniform. It gives me just enough lift to add shape under chunky fall knits.

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Regardless of season, what I wear on the outside is pretty simple. I prefer basics in neutral, muted colors and rarely do I wear anything vibrant or patterned. But there's something about the dynamism of fall, perhaps it's the colored spectrum of leaves or the way hot and cold collide to create perfect fall temperatures, that makes me want to add some excitement to my basics. So when I'm feeling playful with prints, I whip out my go-to fall favorite, the Convertible Wirefree in Chevron by Uniform. There are no wires so it has a dreamy barely-there feel and it's convertible so it's perfect for racerback and straightback styles.

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And when I prefer stripes to chevrons, I turn to We Were Voodoo by She Walks in Beauty (+ Light). This stunner looks like a corset but fits like an easy-fit longline. It gives the illusion that I'm wearing sexy corset style lingerie without the constriction. That's the great thing about bras: they allow you to play with the multiple dimensions of your style and personality. I can venture into the daring world of prints while staying true to my minimalist affinity.

This is why I don my best True&Co. bras during autumn. This is why I wear bras that are specifically selected for my unique proportions and shape using TrueSpectrum—because there is such a thing as a perfect fit.

Now that I’ve got my best bra, I can comfortably traipse the streets in my sassy fall boots, read The Fault in Our Stars (again), and brave a new set of blunt bangs.

Well… maybe I’ll take a rain check on the bangs.

4:30 pm

Bad Girl Bras

bad Sometimes, feeling bad feels real good. We can think of two instances in which this is pretty much always true: one, when lingerie shopping. And two, when Halloween rolls around. Get the best of both worlds by going all-out with our favorite picks for sultry, sexy, and just-a-little-dangerous bad girl bras. Think killer cut-outs, vampy lace, and straight-up-seductive sets with panties and garter belts to match. Go on and vamp it up, lovely ladies — now’s the perfect time of year to Be Wicked.

bond1. Be a Bond girl. Is that a gun in your garter, or are you just happy to see me? Make like a true femme fatale in the Bond bra from Choux, a unique bandage-style black bra with peek-a-boo cut outs, available in black and red (natch). And yes, we fully encourage working a little double-agent action into your Bond-inspired role play. Pair it with the beyond-sexy matching bandage skirt (complete with garters) for a full transformation.

bound2. Tie me up, tie me down. Speaking of bondage, lose yourself in the risqué (yet still comfortable!) Bound set by Trove, featuring a strappy, bindings-inspired halter bra (with gorgeous lace detailing) and matching double-strap G-string. All you need now is a pair of handcuffs and a silk blindfold.

justine3. Marquis de Sade-approved lingerie. Play dress-up in Justine, a jaw-dropping three-piece set featuring a sexy bra, garter belt, in panties, all in a mouth-watering combination of silk and lace. Classic black is fab, but we love the blood red-black lace combo… perfect for indulging in just-twisted-enough French fantasies.

perf4. Black Magic Woman. Indulge your inner devil with this True&Co. Original, the Across the Universe push-up bra from She Walks in Beauty (+ Light). Now available with sultry perforated detailing, go subtly bad girl with a pop of cerise under a fishnet-esque black overlay (check out the rest of the Black Magic Collection here).

black berlin5. Cast a spell. Prepare for world dominance with our Bag of Tricks sets, three-piece numbers featuring everything you need for world (or at least bedroom) domination. Get real bad with Black Berlin, a barely-there lace bra set including wrist cuffs, an eye mask, and crotchless panties (uh huh).

Warning: being this bad is all kinds of good fun. Feel free to expand your wicked tendencies way beyond Halloween-time… we promise we won’t tell.

12:00 pm

For All the D + Dames

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At True, we think all shapes and sizes are created equal. Free to be you and me, right?! But, we realize that there are some lovely ladies that require a little extra support, and sometimes, consideration, when making their bra purchases: you bodacious D/DD/beyond babes out there. We’ve got some ourselves here at True HQ, so trust us when we say: we get it. Whether you love your girls at all times or are a little tired of explaining why you wish you were just a cup size or two smaller, we want to find the best bras for you for all occasions. Looking to rock the cleavage? Keep your breasts a little more separated? Find a comfy bralette that still supports your size? We’ve got them all.

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We’ve made a point to try to suss out some of the common pain points for women with larger breasts (and learn as much as we can from our Fit Quiz), and one of the more interesting things we’ve found is that there aren’t many universal problems. Some D+ cups really want to avoid cleavage — it’s uncomfortable, and can get a little hot and sweaty before long. Others don’t experience this, but do have a hard time with side support — you need it, but it can be uncomfortable or even painful to break in.

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And then there’s the nipple question. Depending on yours, plunge bras can be a real problem — cleavage is one thing, but nip slips on the regular are another. Finding that balance between support, comfort, and straight-up pretty is something that we want to help you out with, and find the perfect shape, size, and style for your shape.

When it comes to D+ cups, we’ve learned so much from you already, and are learning more every day. What have we’ve found so far? These styles can be real wins, depending on what you’re looking for in a bra.

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For a seriously sexy bra that provides both support, comfort, and style, we’re obsessed with the Coquette bra by Montelle. High side support panels keep everything in (without that break-in pain), but sheer, lacy cups provide a lil’ somethin’ extra (and prove that having bigger breasts doesn’t mean your bra needs to be all boning and stiff cups to look great).

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What about when you’re looking for support without getting too va-va-voom about it? It can be tough when just about everything gives you cleavage. Natori’s Sheer Jacquard bra and Montelle’s Pure Plus bra are both great for this, but there’s no beating Space Girls Dream bra from She Walks in Beauty (+ Light) for this kind of look. The cups fit your shape seamlessly, the structure smooths and flatters, and the wide straps help prevent digging (preach). Plus, the striped design is sophisticated, playful, and fun.

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What about a bralette? They are definitely for bigger breasts, too, especially with finds like the Modern Cotton bralette from Calvin Klein. Support, shape, and total comfort — this is the kind of bra you want to sleep in. Fun fact: it’s not a bad idea to sleep in a bralette. Your girls can weigh a lot, and sleeping with a little support can make a huge difference.

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Of course, we’re always looking to hear from you! Have other D+ cup questions? Ask us on Twitter or at hello@trueandco.com.

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What are some of the things you love, and yes, hate most, about having bigger breasts? Tell us on Twitter!

3:24 pm

Bralloween Contest!

bralloween facebookThis Halloween we’re throwin’ it back to our favorite Halloween memories and costumes! Show us a picture of one of your favorite past Halloween costumes to win a FREE bra and panty from True&Co.! Enjoy 15% off your total purchase order with the promo code BRALLOWEEN valid through October 23rd, 2014.

Enter on Facebook and Instagram to increase your chances of winning!

Below are the Sweepstakes terms and conditions as well as instructions.

NO PURCHASE IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

Please read these rules before entering True&Co. The Bralloween 2014 Giveaway (the “Sweepstakes”). You agree that, by entering this Sweepstakes, you will be bound by these Official Sweepstakes Rules (the “Rules”) and you acknowledge that you satisfy all Sweepstakes eligibility requirements.

Eligibility: This Sweepstakes is limited to legal residents of the fifty (50) United States of America, the District of Colombia, and all other US territories, commonwealths and possessions, including Puerto Rico). Entrants must be at least 18 years of age and cannot be employed by True&Co. nor can they be employed by any companies or agencies directly connected with the creation and administration of this Sweepstakes, or be a household member or immediate family member of the aforementioned employees. This Sweepstakes is subject to all applicable laws and regulations and is void where prohibited by law.

Sponsor: This Sweepstakes is sponsored by True&Co (the “Sponsor”). True&Co. is located at 576 Natoma St, San Francisco, CA 94103 U.S.A.

Timing: The Sweepstakes will run from 6:00pm PST on October 16th, 2014 to 11:59pm PST on October 23rd, 2014 (the “Sweepstakes Period”). True&Co computers are the official time keeping device for the Sweepstakes.

How to Enter. To enter on Facebook, visit https://www.facebook.com/trueandco, like theTrue&Co. page, comment, and nominate a friend to enter the contest by tagging her in your comment. To enter on Instagram, visit our Instagram page (@trueandcompany), follow True&Co. on Instagram, post a photo, and nominate a friend to enter the contest by tagging her in your caption. You must include the hashtag #Bralloween in your caption and tag @trueandcompany in your photo to qualify to win. You may enter once (1) on Facebook and once (1) on Instagram but do not need to enter on both platforms to qualify to win. Enter once on all two channels (Facebook and Instagram) to increase your chances of winning. There will be three winners at the end of the contest period unless otherwise indicated. By entering the contest, you agree to the Official Rules & Privacy Policy. Limited to one (1) entry per person of one individual per social media platform (Facebook and Instagram). Any attempt by any entrant to obtain more than the stated number of plays by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant’s plays and that entrant may be disqualified. In the event of a dispute as to any registration or play, the authorized account holder of the email address used to register will be deemed to be the entrant.

  1. Three (3) random people will be chosen on October 24th, 2014 to receive the stated prize. The expiration dates of each prize will be communicated directly to the winner. Prizes cannot be transferred, assigned, or redeemed for their cash value. All prizes will be awarded “AS IS” and “WITHOUT WARRANTY OF ANY KIND,” express or implied (including, without limitation, any implied warranty of merchantability or fitness for a particular purpose).

Prize Drawing for Participants. The Prize Winner will be selected at random and notified via Facebook announcement. At or around 12:00pm PST on October 24th, 2014, a comment will be posted on the entree post announcing the winner. If a potential winner does not respond within thirty (30) days of being contacted or refuses to sign and return the Affidavit of Eligibility and Liability/Publicity Release, the potential winner forfeits the prize. If a prize in the form of merchandise is not available at the time of potential winner redemption, True&Co. reserves the right to offer a different prize of equal or higher value. All prizes will be fulfilled within 30 days after the conclusion of the Sweepstakes. For more information on the specific drawing and randomization procedures, please send an express written request to: True&Co, Attn: Awareness 2014 Giveaway, 576 Natoma St, San Francisco, CA 94103 U.S.A.

Odds of Winning. Odds of winning a prize depend on the number of eligible entries received at the end of the Sweepstakes Period.

  1. Except where prohibited, participation in the Sweepstakes constitutes each entrant’s consent to Sponsor’s use of entrant’s name for promotional purposes in any media, worldwide, without further payment or consideration.
  2. Sponsor assume no responsibility for: (1) technical delays or failures of any kind, (2) unauthorized human intervention during any part of the Sweepstakes, (3) technical or human error during the administration or processing of the Sweepstakes, or (4) any loss, injury, or damage caused, whether directly or indirectly, in whole or in part, from downloading data or otherwise participating in the Sweepstakes. By entering into this Sweepstakes, entrants agree to release and hold harmless the Sponsor, and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies and each of their respective parent companies and each company’s officers, directors, employees and agents from and against any claim or cause of action, including, but not limited to, damage to or loss of property, arising out of participation in the Sweepstakes or receipt or use or misuse of any prize.

Additional Terms. True&Co. reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures or any other factor beyond True&Co’s reasonable control impairs the integrity or proper functioning of the Sweepstakes or, as determined by the Sponsor in their sole discretion. True&Co. reserves the right in their sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Rules shall not constitute a waiver of that provision.

Applicable Laws and Jurisdiction. This Sweepstakes is subject to all applicable federal, state, and local laws and regulations. Issues concerning the construction, validity, interpretation and enforceability of these Official Rules shall be governed by the laws of the State of California, without regard to any principles of conflict of laws. All disputes arising out of or connected with this Sweepstakes will be resolved individually, and without resort to class action, exclusively by a state or federal court located in San Francisco County, California. Should there be a conflict between the laws of the State of California and any other laws, the conflict will be resolved in favor of the laws of the State of California. To the extent permitted by applicable law, all judgments or awards shall be limited to actual out-of-pocket damages (excluding attorneys’ fees) associated with participation in this Sweepstakes and shall not include any indirect, punitive, incidental and/or consequential damages.

2:02 pm

All About Chartreuse

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Introducing the TrueSpectrum Series, where we share our top picks for all of the colors on our TrueSpectrum rainbow of shapes and sizes. Want to know your color? Take the TrueSpectrum fit quiz here! And stay tuned for more Color Profiles.

Happy October, beautiful ladies of True! This month, we’re all about Chartreuse, and the fabulous eight percent of women who land here on the TrueSpectrum.

What makes a Chartreuse girl special? Her breasts rest more on the sides of her chest, rather than the middle – a total win for daring, sternum-baring plunge necklines. Her breast shape is shallower, lending a chic note to her style, particularly when she rocks an unlined bra. Often, we find that Chartreuse ladies are looking for bras that give them a little push towards the center, without necessarily pushing them up, Wonderbra-style.

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So what are the best bras for all you Chartreuses out there? For your shape, it definitely depends on your cup size. For larger Chartreuse cups, we love Made of Stars from the She Walks in Beauty (+ Light) line — it lends the right amount of support while perfectly showing off your shape. Even better, it’s now available in our new Seaport shade, just the thing to brighten up your fall wardrobe.

For smaller, or standard Chartreuse cup sizes, we love the Convertible Wirefree bra from our Uniform line (particularly in this sultry shade of cocoa). It not only smooths and shapes, it’s maybe one of the most comfortable bras, ever. With easy-to-adjust convertible straps, you can go from classic tank to racerback in no time — our kind of lingerie double whammy. True Tip alert: Racerback bras are generally a good bet for you Chartreuse gals as they will scoop you in from the sides.

blog 1But our favorite catch-all bra for Chartreuse shapes (and current obsession) is the newly-available Lynx by Natori — this perfect plunge is a win for all cup sizes, allows for those stunning low necklines, and comes in a classy, grown-up animal print pattern that you’ll want to wear under everything.

Want to see more perfect picks for Chartreuse shapes? Take our fit quiz here, if you haven’t, and check out the gorgeous goods in your Personal Shop.

 

12:35 pm

True Bra Care

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It’s the worst: laundry day. At least, it’s bad enough that we’ve found ourselves scrounging through drawers for that completely forgotten about top (since the others are dirty) and even resorting to bikini bottoms instead of panties because something came up that night we were supposed to stay home and do our chores (read: anything that’s not laundry). It doesn’t matter if you’re one of those lucky ladies with a washer-dryer in your home, on the same floor as your bedroom… laundry is one of those things that just plain blows.

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When it comes to washing your lingerie, things get even more complicated. Laundry’s one saving grace is the ability to throw it in and forget all about it — for 30-40 minutes, at least. Lingerie comes with all of these rules that your mom probably told you about a decade ago which you promptly forgot, particularly when terms like “hand washing” and “special detergent” came into play. Special detergent?! We’re lucky if we have any detergent on hand!

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Deep breath. Just as you quickly realize that doing laundry isn’t all that bad once you actually get started (every time!), the special bra washing rules you maybe sometimes forget about aren’t that tricky either… and don’t require nearly as much time as you’re dreading. The best part? They help your bras last a little longer, meaning you can keep rocking your favorites and not worry about a massive replacement party quite yet (here are our tips for that if you need a refresher!). Here are our musts for bra care which, thankfully, you can tailor to your schedule, washing facilities, and equipment:

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  1. Don’t Wash Your Bras Too Often. Yes! This is definitely a rule to get excited about. Bras are not panties — you don’t want to wash them after every wear, at all. Over-washing can lead to fiber breakdown, and quicker wear and tear on your favorite underthings. Use your best judgment, but a solid rule of thumb: if it smells good, it’s all good. (Disclaimer: we wouldn’t recommend wearing a bra until it’s full on gross! You know your body best. If you’ve been sweaty, messy, or similar… set it aside for laundry day.)
  2. Hand Washing is Best, But the Gentle Cycle Will Do, Too. Ah, the dreaded hand washing rule. It definitely is best for your bras (and really, doesn’t take more than a few minutes), but if you have a gentle cycle on your washer, that should work as well. Keep in mind your regular laundry rules — separate lights and darks, don’t use hot water, and always hook those babies up before putting them in the machine.
  3. Sometimes, Special Supplies Are Worth It. Things worth investing in for your bra care routine: special, gentle detergent, which helps your elastic and fabrics last longer; and a lingerie bag, which keeps your bras from twisting, catching, and stretching on other laundry items. Think of it this way — a small investment will help your bigger bra purchases last even longer.
  4. Hang Dry. An easy one! Just say no to the dryer – hang your bras out to dry, and don’t be afraid to get creative! On your shower, on doorknobs, on a hanger — with pretty enough bras, it may as well be an avant garde form of interior design.

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Got more questions about bra care? Write us at hello@trueandco.com, or hit us up on Twitter.

5:29 pm

Beyond the Bra Calculator

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It’s a pretty good rule for friends, boyfriends, girlfriends, and spouses alike — a good one asks you questions, listens to your answers, and actually internalizes the information.

So, why should your bra shop be any different?

Hear us out! It’s not such a crazy comparison. The way you shop for bras says a lot about your shape and size, sure — but also about your tastes, your style, your personality, and your preferences — it has to do with what’s going on in your life, the events you have coming up, the way you dress and present yourself day-to-day.

In short, it’s not just about your basic measurements.

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Band and cup size are important, of course. But generic bra calculators fail to ask so many important questions — about how your favorite bras fit, about your common pain points, even about what kind of bras you like.

We’re all about moving bra shopping online and away from the horrific, fluorescently-lit dressing room situation (ugh). Clearly — we’ve built True as a modern alternative. But we’ve also built True to really understand women, from the kinds of bras they want to the way certain products make them fill.

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We’ve started getting at this with our Fit Quiz. We’ve found that this allows us to accurately fit you across different brands, styles, and makes of bra. In fact, we’ve been able to successfully fit 8 out of 10 of you, just by using the quiz. But soon, we’re branching out with the questions we ask you. We want to know more about your style, your wants and needs, and even your goals. We want to help you find lingerie and loungewear that fits both your body and your life.

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What does that mean for you? Fun new quizzes, special product recommendations, and even birthday surprises. As always, we want to hear what you think — so be sure to reach out to us on Twitter or Facebook. Ready to go beyond the bra calculator? Take the True&Co. Fit Quiz today or revisit your responses for the best recommendations in your Personal Shop.

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Breast Cancer Awareness Collection & Giveaway

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In honor of Breast Cancer Awareness Month, $2 of every bra purchased from our hand-selected Breast Cancer Awareness Collection will be donated to an organization supporting breast cancer awareness. Shop the collection here.

For a chance to win 2 items from our Breast Cancer Awareness Collection this Breast Cancer Awareness Month, tell us about the woman in your life who helps empower you to tackle all of life’s battles, big or small. We want you to feel comfortable and empowered in every aspect of your life, including what you choose to wear underneath it all. That is why we are offering 15% off your total order until October 10th, 2014 using the promo code: AWARENESS. Stay strong and always, fight like a girl.

Enter on Facebook and Instagram to increase your chances of winning!

Below are the Sweepstakes terms and conditions as well as instructions.

NO PURCHASE IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

Please read these rules before entering True&Co. The Awareness 2014 Giveaway (the “Sweepstakes”). You agree that, by entering this Sweepstakes, you will be bound by these Official Sweepstakes Rules (the “Rules”) and you acknowledge that you satisfy all Sweepstakes eligibility requirements.

Eligibility: This Sweepstakes is limited to legal residents of the fifty (50) United States of America, the District of Colombia, and all other US territories, commonwealths and possessions, including Puerto Rico). Entrants must be at least 18 years of age and cannot be employed by True&Co. nor can they be employed by any companies or agencies directly connected with the creation and administration of this Sweepstakes, or be a household member or immediate family member of the aforementioned employees. This Sweepstakes is subject to all applicable laws and regulations and is void where prohibited by law.

Sponsor: This Sweepstakes is sponsored by True&Co (the “Sponsor”). True&Co. is located at 576 Natoma St, San Francisco, CA 94103 U.S.A.

Timing: The Sweepstakes will run from 6:00pm PST on October 2nd, 2014 to 11:59pm PST on October 9th, 2014 (the “Sweepstakes Period”). True&Co computers are the official time keeping device for the Sweepstakes.

How to Enter. To enter on Facebook, visit https://www.facebook.com/trueandco, like theTrue&Co. page, comment, and nominate a friend to enter the contest by tagging her in your comment. To enter on Instagram, visit our Instagram page (@trueandcompany), follow True&Co. on Instagram, post a photo, and nominate a friend to enter the contest by tagging her in your caption. You must include the hashtag #TrueAwareness in your caption and tag @trueandcompany in your photo to qualify to win. You may enter once (1) on Facebook and once (1) on Instagram but do not need to enter on both platforms to qualify to win. Enter once on all two channels (Facebook and Instagram) to increase your chances of winning. There will be three winners at the end of the contest period unless otherwise indicated. By entering the contest, you agree to the Official Rules & Privacy Policy. Limited to one (1) entry per person of one individual per social media platform (Facebook and Instagram). Any attempt by any entrant to obtain more than the stated number of plays by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant’s plays and that entrant may be disqualified. In the event of a dispute as to any registration or play, the authorized account holder of the email address used to register will be deemed to be the entrant.

  1. Three (3) random people will be chosen on October 10th, 2014 to receive the stated prize. The expiration dates of each prize will be communicated directly to the winner. Prizes cannot be transferred, assigned, or redeemed for their cash value. All prizes will be awarded “AS IS” and “WITHOUT WARRANTY OF ANY KIND,” express or implied (including, without limitation, any implied warranty of merchantability or fitness for a particular purpose).

Prize Drawing for Participants. The Prize Winner will be selected at random and notified via Facebook announcement. At or around 12:00pm PST on September 12th, 2014, a comment will be posted on the entree post announcing the winner. If a potential winner does not respond within thirty (30) days of being contacted or refuses to sign and return the Affidavit of Eligibility and Liability/Publicity Release, the potential winner forfeits the prize. If a prize in the form of merchandise is not available at the time of potential winner redemption, True&Co. reserves the right to offer a different prize of equal or higher value. All prizes will be fulfilled within 30 days after the conclusion of the Sweepstakes. For more information on the specific drawing and randomization procedures, please send an express written request to: True&Co, Attn: Awareness 2014 Giveaway, 576 Natoma St, San Francisco, CA 94103 U.S.A.

Odds of Winning. Odds of winning a prize depend on the number of eligible entries received at the end of the Sweepstakes Period.

  1. Except where prohibited, participation in the Sweepstakes constitutes each entrant’s consent to Sponsor’s use of entrant’s name for promotional purposes in any media, worldwide, without further payment or consideration.
  2. Sponsor assume no responsibility for: (1) technical delays or failures of any kind, (2) unauthorized human intervention during any part of the Sweepstakes, (3) technical or human error during the administration or processing of the Sweepstakes, or (4) any loss, injury, or damage caused, whether directly or indirectly, in whole or in part, from downloading data or otherwise participating in the Sweepstakes. By entering into this Sweepstakes, entrants agree to release and hold harmless the Sponsor, and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies and each of their respective parent companies and each company’s officers, directors, employees and agents from and against any claim or cause of action, including, but not limited to, damage to or loss of property, arising out of participation in the Sweepstakes or receipt or use or misuse of any prize.

Additional Terms. True&Co. reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures or any other factor beyond True&Co’s reasonable control impairs the integrity or proper functioning of the Sweepstakes or, as determined by the Sponsor in their sole discretion. True&Co. reserves the right in their sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Rules shall not constitute a waiver of that provision.

Applicable Laws and Jurisdiction. This Sweepstakes is subject to all applicable federal, state, and local laws and regulations. Issues concerning the construction, validity, interpretation and enforceability of these Official Rules shall be governed by the laws of the State of California, without regard to any principles of conflict of laws. All disputes arising out of or connected with this Sweepstakes will be resolved individually, and without resort to class action, exclusively by a state or federal court located in San Francisco County, California. Should there be a conflict between the laws of the State of California and any other laws, the conflict will be resolved in favor of the laws of the State of California. To the extent permitted by applicable law, all judgments or awards shall be limited to actual out-of-pocket damages (excluding attorneys’ fees) associated with participation in this Sweepstakes and shall not include any indirect, punitive, incidental and/or consequential damages.