7:06 pm

Perfectly Soft in Campari

perfectly soft campari graphic1Our softest bra by Triumph is now available in a new limited edition color, just in time for spring! This perfect t-shirt bra has been highly rated for its all-day comfort and support. Perfectly Soft is a classic bra that has a flexible underwire and lightly lined seamless cups with lace details along the bustline. It’s a high-quality basic that will never go out of style. Triumph’s Perfectly Soft is also available in three other colors: Black, Sapphire Blue, and Smooth Skin.

Don’t miss out on this exclusive limited edition color! Shop our softest bra now! 

12:22 pm

From Our Fans

from our fans april

We’ve selected a few of our favorite bra box photos from the submissions we’ve received over the past month! We love seeing all of our customers’ great picks for their personal bra boxes. What’s in your box of beautiful?

Be sure to share a picture of your own bra box with us via Facebook or Twitter to get your exclusive promo code for a free panty! We’ll be keeping an eye out for more great photos to share on our blog so send them in!

7:46 pm

Best. Bra. Ever.

best bra ever graphic1Our best bra ever is now available in black! Known for its beautiful stripe details, this soft push-up bra provides just the right amount of lift. Our Across The Universe bra has been a long time favorite of our customers, consistently receiving great ratings and reviews:

“Wow, I don’t think I’ve ever actually been impressed with a bra before! I’ve always just thought that I’d found ones that were good enough. As soon as I put this baby on I realized what I’d been missing. Perfect, comfortable and flattering fit, and it stayed in place no matter how I moved.” -Krystal

“This is a really comfortable bra – the full cups and band offer a very nice support without being too constrictive, and the tiny details are things I really appreciate. A really solid, comfy choice!” -Mary

“Fit like a dream and felt really comfortable. Sat flat under clingy/soft clothing, and I love the pattern of the fabric. The fun design makes it stand out from my boring black and nude bras.” -Linda

Shop our best bra ever now (and don’t forget the matching panties)!

9:00 am

Introducing our new kitten sizing!

Introducing Kitten Sizing!

We love it when our customers invent their own language to describe the moment when they find their perfect bras with the True&Co. algorithm. “Cats in racks” is a frequently used term so we thought we’d have fun with the concept! We combined two of our favorite things—beautiful, great-fitting bras and a measurement system that requires no fitting rooms, no measuring tape. Starting today our measurement system will be based on… fluffy newborn kittens! At True&Co., we believe that bras—and the bra shopping experience—should be delightful. Kitten Sizing is a reflection of that.

Join the movement and be one of our first customers to get kitten-fitted exclusively at True&Co.

1:58 pm

The Princess Project


We were recently introduced to The Princess Project by a friend of True&Co. The Princess Project “promotes self-confidence and individual beauty by providing free prom dresses and accessories to high school girls who cannot otherwise afford them.” They rely on support from volunteers, donors, and communities in order to accomplish this. When we found out that The Princess Project needed shapewear, bras, and underwear for the girls, we loved the opportunity to help! Who doesn’t want to feel beautiful on their prom day? The girls at True&Co. believe that the outfit underneath the outfit is just as important! We figured that our samples would be better off actually being used than sitting in our closet so we donated nearly 1,000 bras, panties, and shapewear from our closet to help The Princess Project complete the outfit underneath and help girls feel beautiful.

Be sure to check out The Princess Project for more information about their mission and events and check out our shop for the latest in bras, panties, and shapewear!

11:24 am

Bra Box + Diamond Candles Giveaway

giveaway graphicIt’s the final giveaway of our Spring Cleaning Week and one lucky grand prize winner will win an entire box of 5 bras (up to $225 value) AND a Ring Candle from Diamond Candles which hides a special ring, valued between $10 and $5,000!

To enter, go to our Facebook page and share and comment on the post about our final giveaway by 11:59PM PST 3/17.See terms and conditions for our Spring Cleaning Week in our previous post.

Make sure to check out our partner Diamond Candles!

1:46 pm

Fit to a Tee

tshirt bras graphic1

We love t-shirt bras because of their invisibility and versatility. Since they are seamless, t-shirt bras can be worn under the clingiest and tightest of tops. There’s no need to worry about bra lines showing and t-shirt bras look great with just about everything! The t-shirt bra is an essential for every season. It’s simple, sexy, and comfortable for all-day wear.

Here are some of our favorite t-shirt bras:
Triumph’s Perfectly Soft – The name says it all; this bra has been highly rated by our customers for its softness and comfortability. This classic style demi bra has a flexible underwire and lightly lined seamless cups that give all-day comfort and support. It’s a high quality basic that has timeless details like the bow in the middle and the lace details on the bustline.

Calvin Klein’s Icon – With its chic and modern silhouette, the Icon bra provides comfort without compromising style. This sexy demi bra gives great coverage and support. You won’t have to worry about bra lines with this sleek and comfortable bra. Styling tip: wear this bra with a slouchy tank to show off the mesh band.

Montelle’s Pure Plus – The perfect t-shirt bra. This bra provides you with perfect coverage, fit, and support. Pure Plus is known for its comfortable straps and band and the full coverage lift and support it provides. The lace details give this essential bra a feminine touch. Pure Plus will easily become your new favorite everyday bra.

Natori’s Understated – This super soft and seamless demi bra is a must have. The flattering thin straps are perfect for thin-strapped tank tops and dresses. The thin lining provides maximum comfort. Our customers say it’s “so comfortable you don’t even know you have it on.”

Shop these t-shirt bras and more on our website!

5:47 pm

Spring Cleaning Week Is Starting!



Spring Cleaning Week starts tomorrow. Follow us on Facebook so you don’t miss a day!


Please read these rules before entering True&Co. “Spring Cleaning Week” (the “Sweepstakes”). You agree that, by entering this Sweepstakes, you will be bound by these Official Sweepstakes Rules (the “Rules”) and you acknowledge that you satisfy all Sweepstakes eligibility requirements.

Eligibility. This Sweepstakes is limited to legal residents of the fifty (50) United States of America, the District of Colombia, and all other US territories, commonwealths and possessions, including Puerto Rico). Entrants must be at least 18 years of age and cannot be employed by True&Co. nor can they be employed by any companies or agencies directly connected with the creation and administration of this Sweepstakes, or be a household member or immediate family member of the aforementioned employees. This Sweepstakes is subject to all applicable laws and regulations and is void where prohibited by law.

Sponsor. This Sweepstakes is sponsored by True&Co. (the “Sponsor”). True&Co. is located at 576 Natoma St, San Francisco, CA 94103 U.S.A.

Timing. The Sweepstakes will run from 9:00am PST on March 8, 2014 to 11:59pm PST on March 17, 2014 (the “Sweepstakes Period”). True&Co computers are the official time keeping device for the Sweepstakes.

How to Enter. Visit and follow each day’s giveaway instructions (liking, commenting, and/or tagging a friend) to be entered to win. There will be one drawing each day unless otherwise indicated. By entering the contest, you agree to the Official Rules & Privacy Policy. Limited to one (1) entry per person per day. Any attempt by any entrant to obtain more than the stated number of plays by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant’s plays and that entrant may be disqualified. In the event of a dispute as to any registration or play, the authorized account holder of the email address used to register will be deemed to be the entrant.

Prizes. Of each “Spring Cleaning Week” entrant, one (1) random person will be chosen each day to receive the stated prize. The expiration dates of each prize will be communicated directly to the winner. The total prize value of the highest value giveaway to one person is $225.00. Prizes cannot be transferred, assigned, or redeemed for their cash value. All prizes will be awarded “AS IS” and “WITHOUT WARRANTY OF ANY KIND,” express or implied (including, without limitation, any implied warranty of merchantability or fitness for a particular purpose).

Prize Drawing for Participants. The Prize Winner will be selected at random and notified via Facebook announcement. At or around 11:00am PST each day after a drawing, a comment will be posted on the previous day’s post announcing the winner. If a potential winner does not respond within thirty (30) days of being contacted or refuses to sign and return the Affidavit of Eligibility and Liability/Publicity Release, the potential winner forfeits the prize. If a prize in the form of merchandise is not available at the time of potential winner redemption, True&Co. reserves the right to offer a different prize of equal or higher value. All prizes will be fulfilled within 30 days after the conclusion of the Sweepstakes. For more information on the specific drawing and randomization procedures, please send an express written request to: True&Co, Attn: Spring Cleaning Week, 576 Natoma St, San Francisco, CA 94103 U.S.A.

Odds of Winning. Odds of winning a prize depend on the number of eligible entries received at the end of each day of the Sweepstakes Period.

Winners’ List. The Winners’ List will be compiled after the winners’ confirmation process is complete and will be made available upon express written request. Please send all requests for the Winners’ List to: True&Co, Attn: Spring Cleaning, 576 Natoma St, San Francisco, CA 94103 U.S.A.

Publicity. Except where prohibited, participation in the Sweepstakes constitutes each entrant’s consent to Sponsor’s use of entrant’s name for promotional purposes in any media, worldwide, without further payment or consideration.

Release. Sponsor assume no responsibility for: (1) technical delays or failures of any kind, (2) unauthorized human intervention during any part of the Sweepstakes, (3) technical or human error during the administration or processing of the Sweepstakes, or (4) any loss, injury, or damage caused, whether directly or indirectly, in whole or in part, from downloading data or otherwise participating in the Sweepstakes. By entering into this Sweepstakes, entrants agree to release and hold harmless the Sponsor, and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies and each of their respective parent companies and each company’s officers, directors, employees and agents from and against any claim or cause of action, including, but not limited to, damage to or loss of property, arising out of participation in the Sweepstakes or receipt or use or misuse of any prize.

Additional Terms. True&Co. reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures or any other factor beyond True&Co’s reasonable control impairs the integrity or proper functioning of the Sweepstakes or, as determined by the Sponsor in their sole discretion. True&Co reserves the right in their sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Rules shall not constitute a waiver of that provision.

Applicable Laws and Jurisdiction. This Sweepstakes is subject to all applicable federal, state, and local laws and regulations. Issues concerning the construction, validity, interpretation and enforceability of these Official Rules shall be governed by the laws of the State of California, without regard to any principles of conflict of laws. All disputes arising out of or connected with this Sweepstakes will be resolved individually, and without resort to class action, exclusively by a state or federal court located in San Francisco County, California. Should there be a conflict between the laws of the State of California and any other laws, the conflict will be resolved in favor of the laws of the State of California. To the extent permitted by applicable law, all judgments or awards shall be limited to actual out-of-pocket damages (excluding attorneys’ fees) associated with participation in this Sweepstakes and shall not include any indirect, punitive, incidental and/or consequential damages.

7:20 pm

From Our Fans

from our fans3We’ve been getting so many great bra box submissions from our fans! Here are some of our favorite photos. It’s been fun for us to see which bras people have been choosing for their boxes!

Make sure to post a picture of your own personal bra box on our Facebook or tweet it to us to get your exclusive promo code for a free panty! We’ll be on the look out for more awesome bra box photos to share on our blog so send them in!

7:12 pm

Introducing the Color of the Year: Radiant Orchid

color of the year graphic 1

Pantone’s Color of the Year 2014 is Radiant Orchid!

According to Pantone, Radiant Orchid is a color that “blooms with confidence and magical warmth that intrigues the eye and sparks the imagination. It is an expressive, creative and embracing purple–one that draws you in with its beguiling charm. A captivating harmony of fuchsia, purple and pink undertones, Radiant Orchid emanates great joy, love and health.”

Here we have four bras inspired by this beautiful color:

Coquette in Wild Orchid — The Coquette bra by Montelle is one of our best sellers and it is now available in Wild Orchid! This unlined underwire lace bra is not only sexy and stylish, but it is supportive as well. It has stretchy soft cups and elasticized top edges that adjust to your natural shape.

Spicy Essentials in Pink Lightning — Josie’s Spicy Essentials bra is a beautiful longline bra. The intricate lace detailing gives this modern bra a romantic twist. The long underband of this bra is great for extra support.

Feathers in Camellia — Camellia Pink is the latest color for our best selling Natori’s Feathers bra! The sheer mesh cups and lace details make this bra sexy and stylish, while the flexible inner pads of the cups provide support, comfort, and lift. The Feathers bra is the perfect everyday bra.

Pure Plus in Wild Orchid — Montelle’s Pure Plus bra is one of our best selling full coverage t-shirt bras and it is now offered in Wild Orchid! The seamless, molded contour cups are lightly padded for enhanced comfort. The beautiful floral lace band makes this everyday t-shirt bra anything but boring.

Shop for these bras and other new arrivals here!