Posted in Get Intimate
Why MILF? (Mom I’d Love to Fit)
MILF – the term brings to mind pervy frat boys but who says they should own an acronym? MILF (Moms I’d Love to Fit) is about the best people in the world taking 5 minutes out of their busy day to treat themselves to a proper bra fitting and get a new bra. Who hasn’t known a mom who puts everyone else first and who has forgotten about taking care of herself?
We were inspired after hearing our customers tell us that the first time they had thought of themselves in a long time was when they took True&Co.’s online fit quiz. They then treated themselves to a home try-on box of great lingerie that fit their new post-baby bodies.
We meant the pun and we meant it in good fun. We think there’s nothing objectifying about a woman owning her sexuality. We’d be proud to be considered a MILF (Mom I’d Love to Fit), as one of our participating bloggers, Shana of Ain’t No Mom Jeans, explained on her blog.
True&Co. was created to change the bra industry. The bra and the terrible bra fitting room experience has remained the same since the modern bra was invented in 1930s. And let’s not even talk about panties. We celebrate empowerment – embrace your individual body type and love what’s underneath, whether you’re a mom, a daughter, a sister, anyone.